Gas tank

Agency Network: 
April 2011

Print advertisment created by Y&R, Mexico for Land Rover, within the category: Automotive.

Comments (15)

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Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

lol, this is actually true

sirvan's picture
Activity Score 29860

Hmmm. I'm torn.

On the one hand it's 100% right there with the best Land Rover work. It conveys a sense of "driving to the ends of the earth".

But on the other hand it says that the damned car doesn't get good gas mileage, and that you will be STRANDED in wild, and possibly dangerous places.

Hmmm. Torn.


"I love some things, and don't love some other things."

alejorojas's picture
Activity Score 93


abake's picture
Activity Score 1262

So it's a gas-guzzler, is it?

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

when on a trail ride, you tend to bring more than one extra gas tank cuz your usually in low gears....very inefficient ......there has been countless times I have bought or borrowed some off someone else in the caravan....I totally get where you are coming from on the target markets standpoint, but to the 3% of buyers who actually use the rover for whats its for, this is on point

arke1's picture
Activity Score 235

haha that was my first thought when looking at it, but you'd be right in thinking that...the v8 landrover's burn through fuel like crazy.

Tommy G.'s picture
Tommy G.
Activity Score 897

In that specific ad, it was very important to make the rock real. Not just make a close up of a painted foam piece.

The sand going down is kinda real outside that, this work is not impressive. Keep doing.

Bife's picture
Activity Score 99

this owners dont think n gas

thedesignaddict's picture
Activity Score 5403

Concept: 10/10
Execution: 4/10

The mountain looks super fake.

shahidali's picture
Activity Score 4069

I think, its taking too much of creative license. Good artwork though.


CriticalVoice's picture
Activity Score 165

I think the focus could be a little closer upon the man. Apart from that, I find it very funny.

ace85le's picture
Activity Score 3935

Didn't like it. Sorry.


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Manoma's picture
Activity Score 1108


(Even not a little car in the pack shot corner ? You re so radical !)

Why so good for me ?
Because that's tell a story, and à long funny story, on only one image.

dominatrix's picture
Activity Score 19

Great print! i like it soo much.. congrats!

AminaMedick's picture
Activity Score 2

Really great print. Love it. Love land rover.

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