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Earth

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by Filadelfia, Brazil for Land Rover, within the category: Automotive.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Directors: Daniel Corrêa, João Paz
Copywriters: Lucas Antunes, Leandro Neves
Creative Director: Dan Zecchinelli
Photography: Shutterstock
Digital retouching: Aderson Fagundes
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Highest Rated

Guest's picture

Having an earth with more land than water...sounds like apocalypse to me.
Doesn't work for me, especially in this eco-tension time. And the brown everywhere doesn't look appealing to drive on. Doesn't seem full of discovering. DISCOVER...hmmm...sounds familiar with this brand.

Guest
Guest's picture

Why would more land be better? To drive on? There would just be more land for us to fuck up and destroy.

Guest
Guest's picture

Agreed.

Guest
NastyJester's picture

...where America has frozen over completely and the seas have turned to Coca Cola.

NastyJester
Activity Score 740
Copywriter
Guest's picture

or poopoo... ;)

Guest
noitreallyisntme's picture

jeez GUEST @09:16...what an idiot!

noitreallyisntme
Guest's picture

i agree, this doesn't look appealing

Guest
Guest's picture

wowwwwwwwwwwwww! Love

Guest
Guest's picture

I get the idea but i'm just not feeling it...not clever enough

Guest
Guest's picture

done x times.

Guest
Wordnerd's picture

yeah this was done for an suv already as a map

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

That's is cute, but sells nothing... sorry

Guest
Guest's picture

Having an earth with more land than water...sounds like apocalypse to me.
Doesn't work for me, especially in this eco-tension time. And the brown everywhere doesn't look appealing to drive on. Doesn't seem full of discovering. DISCOVER...hmmm...sounds familiar with this brand.

Guest
Tonits's picture

La patá... claro y se aprovecha del tema del momento.

10/10

Tonits
Activity Score 349
corndogfuneral's picture

Simple and thought provoking just not my favorite LR ad.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

No me gusta. Además la tierra es agreste, vacia, sin vida.... parece rocosa o montañosa, más para escaladores que para estar manejando con nada a tu alrededor...

Guest
Guest's picture

No people. The water being land doesn't have a literal idea here. The thought GO BEYOND is brought out nicely. 9/10.

Guest
slauria08's picture

how does this ad have a 7.9 and yet nearly every comment is negative?

slauria08
Activity Score 14
Art Director at Godfrey Q & Partners |

Steve Lauria

sirvan's picture

Kindof un-PC, don't you think?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Well that's exactly the way we are going with that kind of cars (and exactly why i WONT buy one)

Guest
Guest's picture

Thank you Land Rover, that only show me how greedy bastard you are.

Guest
Guest's picture

Like.

Guest
pierrelastname's picture

done....

pierrelastname
Activity Score 2869
Copywriter
Guest's picture

Well. First problem: Jung von Matt has allready done it five years ago. And then again with a map. So it´s the same idea for the third time. Second problem: nowadays even Land Rover drivers want to have at least the image that they´re not destroying the earth. This image tells me: Who cares if you´re running out of water?! f..k the planet!

Guest
tantrik_indian's picture

makes people think of negative things, environmentally speaking. not good for the brand, i think.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

StarlaY's picture

Excuse me but, I've been looking on Land Rover Communication for the past 5 pages and done by the same agency... All of them looks like done by different agencies... No consistency, no nothing. Seems like, "Hey I got an another idea for land rover, upside down key!" "Hey what about decorating the bathrooms like jungles??!" C'mon, seriously, you may come up with more than one good ideas when working but, at least make a campaign out of it or something. Pick one thing to say. which is it?? it's a wild animal... travel to jungles... hold the road so good that you can go, upside down ooor the pleasure of driving it??? what is the brand positioning guys???

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

Of course not! All those have the "OFF ROAD" concept. obvious

Guest
StarlaY's picture

Still you need to narrow it down. otherwise seems like the products of a much scattered brain.

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

theanc's picture

First thought. And done.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

Baaaaaaaaaaaaaaaaaaaaaaaaaadddddd du duh duh duh duh.

Your CD should have hit you.

Guest
LucasPS's picture

This ad is wrong, its out of the campaing and whit all the water problems that comes i dont think this comunication wiil work. And, why its going to be a better world that one???

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

bryan9's picture

Very old!

bryan9
Activity Score 110
Tchabana's picture

Nice concept! but it would be better if it was 60.000.000 years ago!

Tchabana
Activity Score 103
Graphic Designer at Pixel Comunicação e Imagem |

ctchabana@gmail.com
ctchabana@live.com

pedrocajueiro's picture

É o sonho de cada um. Muito bom!

pedrocajueiro
Activity Score 30
Copywriter at Tuppi
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