Agency Network: 
March 2010

Print advertisment created by Y&R, Italy for Land Rover, within the category: Automotive.

Advertising Agency: Y&R Italy
Executive Creative Director: Vicky Gitto
Art Director: Fabio Dimalio
Copywriter: Saverio Lotierzo
Photographer: Giacomo Biagi
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri

Comments (22)

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perimosh's picture
Activity Score 24

Años sesenta, ilustrado, un ideón.

La mentira bien escrita suele ser corajuda.

Direstion's picture
Activity Score 115

have seen it before

GinGin's picture
Activity Score 25

Finally good stuff from italy

thedesignaddict's picture
Activity Score 5403

Nice and simple.

sirvan's picture
Activity Score 29860

If it's a "crossing", then they should use the more obvious "xing" sign. This looks like a "be careful" or "ahead" -type sign.

Unless this is a very clear "crossing" sign in Italy?


"I love some things, and don't love some other things."

withouts's picture
Activity Score 36

No crossing.

It's "Land Rover road" (only).

Dzsoi's picture
Activity Score 8532

You are right, this is a "be careful" kind of sign. That is why this ad is just right: it's like beware of deers / boars etc., they may cut across the road - be careful, our car may cut across the road, bursting through the snow-wall (Nothing has to do with traffic crossing, misleading title.)

mrckais's picture
Activity Score 417

agree, i think the crossing sign should be yellow


Kateter's picture
Activity Score 2029

in 2010?!

oh, my...

alexander_bickov's picture
Activity Score 3279


raducumucu's picture
Activity Score 21

Maybe we have to start judging ads by the criteria that it is comprehensible or not. It is doing its job, or not. If I look at this print, do I understand what the people who made it wanted me to understand? If yes - OK, if not - there is a problem. THIS IS THE ROLE OF ADVERTISING. For genius art, color, geometrical composition, photography, graphic design I strongly recommend you people to go to a musem/art gallery/ start painting, sculpting, etc. Advertising is lying. Those who lie better, win. The rest are posting ghost adworks on websites and judging them as if they would eat a chocolate or an ice cream. So, when I will see a real adwork, one who sold a lot of products and in the same time is golden lion, then I will make a bow.

Kateter's picture
Activity Score 2029

wow, I just love people who think "art" is jeaulosy-free, unique, "we-don't steal-ideas", marketing-free zone.

explain Damien Hirst to me.
please, let me hear it. I hadn't have a good laugh for a while. please. the mike is yours.

than I'll mock you out of this planet.

ZaboZaboZabo's picture
Activity Score 593

Done so many times...

joelapompe's picture
Activity Score 3851

ahahah very soon on

joelapompe's picture
Activity Score 3851
Dzsoi's picture
Activity Score 8532

I am glad they re-done it. Showing the car totally ruins the old ad.

atb2005's picture
Activity Score 13557


Nicely said!

If this ad or any of the other ads in this campaign should ever win an award, let me know. Also, we have a flagrant case of plagiarism (one star less). Shame on you, Y&R, Italy. Nissan's x-trail ad, being the original, is better.

tchifi's picture
Activity Score 164

I like the idea. Such a shame that it's a copy (4 stars less...) - although I do prefer it without the car !

Spoonfeederxxx's picture
Activity Score 641

SO had enough of half-baked Land Rover ads...

The same applies here as the Playstation comment...

dreamer_'s picture
Activity Score 161


Marco1974's picture
Activity Score 15

Seen it before. And before. And before.

nickname's picture
Activity Score 2

there's the teasing version of the x-trail one, without car. exactly the same ad. two or three years ago in cannes. no prize.