Agency Network: 
March 2010
Land Rover Print Ad -  Crossing


Print advertisement created by Y&R, Italy for Land Rover, within the category: Automotive.

Advertising Agency: Y&R Italy
Executive Creative Director: Vicky Gitto
Art Director: Fabio Dimalio
Copywriter: Saverio Lotierzo
Photographer: Giacomo Biagi
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri
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perimosh's picture

Años sesenta, ilustrado, un ideón.

Activity Score 24
Copywriter at |

La mentira bien escrita suele ser corajuda.

Direstion's picture

have seen it before

Activity Score 115
Planner at PZL advertising agency
GinGin's picture

Finally good stuff from italy

Activity Score 25
thedesignaddict's picture

Nice and simple.

Activity Score 5403
Art Director at Freelance
sirvan's picture

If it's a "crossing", then they should use the more obvious "xing" sign. This looks like a "be careful" or "ahead" -type sign.

Unless this is a very clear "crossing" sign in Italy?

Activity Score 29860


"I love some things, and don't love some other things."

withouts's picture

No crossing.

It's "Land Rover road" (only).

Activity Score 36
Dzsoi's picture

You are right, this is a "be careful" kind of sign. That is why this ad is just right: it's like beware of deers / boars etc., they may cut across the road - be careful, our car may cut across the road, bursting through the snow-wall (Nothing has to do with traffic crossing, misleading title.)

Activity Score 8532
Copywriter at junior copywriter
mrckais's picture

agree, i think the crossing sign should be yellow

Activity Score 417
Art Director |


Kateter's picture

in 2010?!

oh, my...

Activity Score 2029
alexander_bickov's picture


Activity Score 3279
raducumucu's picture

Maybe we have to start judging ads by the criteria that it is comprehensible or not. It is doing its job, or not. If I look at this print, do I understand what the people who made it wanted me to understand? If yes - OK, if not - there is a problem. THIS IS THE ROLE OF ADVERTISING. For genius art, color, geometrical composition, photography, graphic design I strongly recommend you people to go to a musem/art gallery/ start painting, sculpting, etc. Advertising is lying. Those who lie better, win. The rest are posting ghost adworks on websites and judging them as if they would eat a chocolate or an ice cream. So, when I will see a real adwork, one who sold a lot of products and in the same time is golden lion, then I will make a bow.

Activity Score 21
Art Director - Mercury 360 |

Kateter's picture

wow, I just love people who think "art" is jeaulosy-free, unique, "we-don't steal-ideas", marketing-free zone.

explain Damien Hirst to me.
please, let me hear it. I hadn't have a good laugh for a while. please. the mike is yours.

than I'll mock you out of this planet.

Activity Score 2029
ZaboZaboZabo's picture

Done so many times...

Activity Score 593
Art Director
joelapompe's picture

ahahah very soon on

Activity Score 3857
joelapompe's picture
Activity Score 3857
Dzsoi's picture

I am glad they re-done it. Showing the car totally ruins the old ad.

Activity Score 8532
Copywriter at junior copywriter
atb2005's picture


Nicely said!

If this ad or any of the other ads in this campaign should ever win an award, let me know. Also, we have a flagrant case of plagiarism (one star less). Shame on you, Y&R, Italy. Nissan's x-trail ad, being the original, is better.

Activity Score 13557
tchifi's picture

I like the idea. Such a shame that it's a copy (4 stars less...) - although I do prefer it without the car !

Activity Score 164
Creative Director
Spoonfeederxxx's picture

SO had enough of half-baked Land Rover ads...

The same applies here as the Playstation comment...

Activity Score 641
dreamer_'s picture


Activity Score 161
Art Director at UADE
Marco1974's picture

Seen it before. And before. And before.

Activity Score 15
Art Director at N=5, Amsterdam
nickname's picture

there's the teasing version of the x-trail one, without car. exactly the same ad. two or three years ago in cannes. no prize.

Activity Score 2
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