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Colour Swatches

Agency Network: 
Published/Aired: 
May 2011
Land Rover Print Ad -  Colour Swatches

Description

Print advertisement created by Y&R, South Africa for Land Rover, within the category: Automotive.

Advertising Agency: Y&R Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: Ian Franks
Copywriter: Leon Kotze
Art Director: Rory Welgemoed
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Highest Rated

Reality Check's picture

Ultimately, what makes "Land Rover: Colour Swatches" engaging is not the colour swatches. It's the accumulation of little details, like the geographic coordinates and colour names.

Reality Check
Activity Score 2539
Reality Check's picture

Ultimately, what makes "Land Rover: Colour Swatches" engaging is not the colour swatches. It's the accumulation of little details, like the geographic coordinates and colour names.

Reality Check
Activity Score 2539
mary crazy's picture

Kinda cliche.

mary crazy
Activity Score 27
Copywriter
Manoma's picture

Private joke for art directors ;-)

Manoma
Activity Score 1108
Copywriter
Reality Check's picture

@ Manoma,

That's not true.

For example, if you ever been tasked with choosing a colour of paint for your bedroom wall, swatches wouldn't be unfamiliar.

Reality Check
Activity Score 2539
Manoma's picture

Ok may be i'm a little hard on my judgment, but the hidden side of my reflexion, is that i think that announcement is very cold, for a "dream car"...
And the question is : what do we choose, the color of the journey? or of the vehicle? Here that seems the second.. and that's a little poor (in my opinion of course).

In the same time, on the same page, for the same brand, i love this : http://adsoftheworld.com/media/print/land_rover_defender_passport

Manoma
Activity Score 1108
Copywriter
ace85le's picture

I dont think you're hard I think you're right. Swatches are not widely used. Many might not know what they are for.

ace85le
Activity Score 3935
Marketing Manager |

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joelapompe's picture

Colour Swatches are very fashionnable in adv these days :
http://www.joelapompe.net/2011/03/22/saab-cabriolet-audi-leagasdelaney...

joelapompe
Activity Score 3853
brookjohnston's picture

These are instantly recognizable as paint chips. Nobody would miss it.

brookjohnston
Activity Score 296
St. Lawrence College
pablito.miuzzato's picture

Pantone again? ; /

pablito.miuzzato
Activity Score 54
Graphic Designer
Marko Gucunski's picture

Nice idea. and if i was prepress operator looking for suv, this would be -spot on!-

Marko Gucunski
Activity Score 31
Art Director at Freelancer
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