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ozone's picture

Nice idea, lot of legs and can go a long way

ozone
Activity Score 14
Art Director
swat's picture

i don't get it. Can someone please explain?

swat
Activity Score 355
djcool's picture

They're trying to say its as fast as delivering by air, but the execution is not well done, cos it seems the plane over it is casting a shadow on it, but the plane's shadow is supposed to be a reflection of the car.

djcool
Activity Score 22
Art Director
drunk dave's picture

You just don't get it do you. Sad when ad people don't even understand the simplest of concepts, and I'm sure the consumer does.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
swat's picture

if it's so obvious why don't you explain, if the above explanatn is wrong?

swat
Activity Score 355
drunk dave's picture

Firstly it's for an Airline cargo service, does that help, so djcool saying it's a f'ing tractor cargo service just amazes me. Now work out the rest for yourself, and look at the other two ads, they probably explain it better than this execution. Yes, even the cows, how can you get your meat to market?

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
swat's picture

ok, now I get it. Anything cargo you want to transport, fits in it. Right?

swat
Activity Score 355
fersvax's picture

Hey partners!!! This campaign ROCKS!!!! Congratulations Juanca, Mambo y DuqueFo. I miss Y'all.

fersvax
Activity Score 1239
Art Director |

FER.

shuaib's picture

nice

shuaib
Activity Score 4
Graphic Designer
MikeTV's picture

I like This campaign, well done.

MikeTV
Activity Score 86
Art Director
tsunamilaw's picture

WOW.....very good and clever one!

tsunamilaw
Activity Score 115
Art Director
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