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Alice 3D

Agency Network: 
Published/Aired: 
October 2010
Lancia Print Ad -  Alice 3D

Description

This 3-D CGI ad was

Print advertisement created by Armando Testa, Italy for Lancia, within the category: Automotive.

Caption

Reality has never been so wonderful.

Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Raffaele Balducci
Art Directors: Dario D'Angelo, Vito Scandolo
Copywriter: Costanza Masi
Illustrator: OneMore
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Highest Rated

jackmancer2017's picture

Problem I have with the copy, is that this is not reality. I'm looking at it, at a screen, or, at it's true placement, a print ad. That's not reality. Also the artwork doesn't resemble reality. More like an Alice in Wonderland world.

jackmancer2017
Guest's picture

Basta con gli annunci in 3D.

(Be original)

Manola F.

Guest
Guest's picture

Scusate ragazzi, ma a me sembra un gioco.
Da AT ci si aspetta di più.

(Seems like a word joke)

Manola

Guest
jackmancer2017's picture

Problem I have with the copy, is that this is not reality. I'm looking at it, at a screen, or, at it's true placement, a print ad. That's not reality. Also the artwork doesn't resemble reality. More like an Alice in Wonderland world.

jackmancer2017
Sushi lover's picture

It is an Alice in Wonderland world.

Sushi lover
Activity Score 907

Dream needs to be big!

dadada's picture

just 3d visual, where's the concept?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

everartz's picture

if they are not giving the 3D spectacles then this is a total waste...

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

..original?!

Guest
Guest's picture

3D is so so over. no concept corny art direction and terrible copy. in a way thank god you cannot see it in focus.

Guest
morse's picture

Nice to have a 3D, but it feels forced on this product.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dthlb72's picture

3D always a fake. Have to wear special glasses in order to view properly. What so wonderful about that?

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

Ivan, plz keep 3D glasses on your website for 3d ads, for better judgment!

Guest
Guest's picture

not bad.

Guest
Felicitas_Pauker's picture

Epic Fail (even with 3D spectacles)

Felicitas_Pauker
Activity Score 179
Guest's picture

I like the colors

Guest
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