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Alice 3D

Agency Network: 
Published/Aired: 
October 2010
Description: 

This 3-D CGI ad was

Print advertisment created by Armando Testa, Italy for Lancia, within the category: Automotive.

Reality has never been so wonderful.

Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Raffaele Balducci
Art Directors: Dario D'Angelo, Vito Scandolo
Copywriter: Costanza Masi
Illustrator: OneMore

Comments (14)

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Guest's picture
Guest

Basta con gli annunci in 3D.

(Be original)

Manola F.

Guest's picture
Guest

Scusate ragazzi, ma a me sembra un gioco.
Da AT ci si aspetta di più.

(Seems like a word joke)

Manola

jackmancer2017's picture
jackmancer2017

Problem I have with the copy, is that this is not reality. I'm looking at it, at a screen, or, at it's true placement, a print ad. That's not reality. Also the artwork doesn't resemble reality. More like an Alice in Wonderland world.

Sushi lover's picture
Sushi lover
Activity Score 907

It is an Alice in Wonderland world.

Dream needs to be big!

dadada's picture
dadada
Activity Score 1720

just 3d visual, where's the concept?

Everybody is creative, be yourself.

everartz's picture
everartz
Activity Score 7613

if they are not giving the 3D spectacles then this is a total waste...

| everartz |

Guest's picture
Guest

..original?!

Guest's picture
Guest

3D is so so over. no concept corny art direction and terrible copy. in a way thank god you cannot see it in focus.

morse's picture
morse
Activity Score 18024

Nice to have a 3D, but it feels forced on this product.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dthlb72's picture
dthlb72
Activity Score 545

3D always a fake. Have to wear special glasses in order to view properly. What so wonderful about that?

Guest's picture
Guest

Ivan, plz keep 3D glasses on your website for 3d ads, for better judgment!

Guest's picture
Guest

not bad.

Felicitas_Pauker's picture
Felicitas_Pauker
Activity Score 179

Epic Fail (even with 3D spectacles)

Guest's picture
Guest

I like the colors

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