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68th Venice International Film Festival, Ypsilon

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Armando Testa, Italy for Lancia, within the category: Automotive.

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Raffaele Balducci
Art Directors: Dario D'Angelo, Vito Scandolo
Copywriters: Federico Bonenti, Costanza Masi
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Highest Rated

dsklan's picture

jaja, but i like the car!!!

dsklan
Activity Score 1926
Art Director at homeshop
Filipello Manuela's picture

Boooooooooooooooooring!

(Ragazzi, un annuncio come questo o fa ridere o è solo noioso. Peccato, occasione sprecata).

Filipello Manuela
Activity Score 235
MFCIC's picture

CIALTRONA!
Parlo con te, non mi riferisco alla campagna.

MFCIC
Activity Score 16
adessobbasta's picture

With a little research i've noticed ALL your bad comments on Italian ads.
Can i ask you if it's possible to see some of your works?
Just to know why you criticize so badly.

thanks

adessobbasta
Activity Score 5
Art Director Armando Testa
MarioLuigi Bros's picture
MarioLuigi Bros
Activity Score 203
dsklan's picture

jaja, but i like the car!!!

dsklan
Activity Score 1926
Art Director at homeshop
Billoughsby's picture

It's a question of aptness in both this and the Toyota ad linked.

Given that it is, in both cases, a promotion for an event which is sponsored by a car manufacturer, I think it works.

(Not anywhere close to like the left-field images of cathedral ceilings in a series of car ads shown here recently.)

The simple analogy is quietly amusing/diverting. I don't get the disdain here.

Billoughsby
Activity Score 5150
Art Director |

That's it.

JustinCarrasquillo's picture

blargg

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

Pandora's picture

there are many discount pandora products ,you can get them through my username ,and we will give you a discount .

Pandora
Activity Score 24
TommyO's picture

Forced, stupid.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

droad's picture

not bad, it seems to me a proper job.

droad
Activity Score 11
Andil's picture

Dull I'm afraid, and it's nothing like the old Lancia rally cars :( - The car needs a bit of excitement just as much as the ad does!

Andil
Activity Score 102
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