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Bacon

Campaign
Agency Network: 
Published/Aired: 
August 2009
Lamb's Print Ad -  Bacon

Also From This Campaign 2

Description

Advertising Agency: john st.

Print advertisement created by John St, Canada for Lamb's, within the category: Alcoholic Drinks.

Creative Directors: Angus Tucker, Stephen Jurisic
Copywriter: Kurt Mills
Art Directors: Kyle Lamb, Donald Vann
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federo's picture

yeah. i love edgy words

federo
Activity Score 781
advertising agency
gon_enelcamino's picture

you could have change at least a little the background.. it's the same in both ads

gon_enelcamino
Activity Score 838
Underground
Grace Bastien's picture

meh.
Not the most original play on words...
but then, if you drink that shit your probably not the most original person...
sad thing is, it probably sells.

Grace Bastien
pindaro's picture

ooouch

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

A stranger abroad's picture

No I don't think bacon comes from cows. What was the point again?

A stranger abroad
Activity Score 427
Copywriter at Singapore
Arkadiusz's picture

so the point is you shouldn't drink it

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

GMD10's picture

The client will absolutely love you for the big pack shot.

He will see in your face branding.

However, sometimes it’s better to reduce the size of the pack shot. This, to create a sequence in the decoding of your message. Especially if the product is part of the idea where it plays the clue.

Big reading first, aha-moment later, a bit more hidden.

Also I would have liked a freshly poured glass next to the bottle, so the personal salute would relate more emotionally.

Think the product name allows the concept though. Edgy words are always a nice read. Puts a twinkle in your eye.

Still, I doubt if it’s a good thing to name so many farm and animal related stuff in the headings. The distinction of the brand & product name just becomes an scrambled egg with such close by associations and references. The core gets lost in its surroundings.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
busyb's picture

whats with all the meat references? so ghey.

canada sucks.

busyb
Activity Score 117
hari.'s picture

what?? you mean bacon doesn't come from cows?!

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Guest's picture

Uh, you guys are missing the point. It's saying that while you come from a line of farmers, you don't know anything about farm animals... hence you're a black sheep in the family.

Guest
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