Agency Network: 
August 2009

Advertising Agency: john st.

Print advertisment created by John St, Canada for Lamb's, within the category: Alcoholic Drinks.

Creative Directors: Angus Tucker, Stephen Jurisic
Copywriter: Kurt Mills
Art Directors: Kyle Lamb, Donald Vann

Comments (10)

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federo's picture
Activity Score 781

yeah. i love edgy words

gon_enelcamino's picture
Activity Score 838

you could have change at least a little the background.. it's the same in both ads

Grace Bastien's picture
Grace Bastien

Not the most original play on words...
but then, if you drink that shit your probably not the most original person...
sad thing is, it probably sells.

pindaro's picture
Activity Score 524


A stranger abroad's picture
A stranger abroad
Activity Score 427

No I don't think bacon comes from cows. What was the point again?

Arkadiusz's picture
Activity Score 1275

so the point is you shouldn't drink it

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

GMD10's picture
Activity Score 142

The client will absolutely love you for the big pack shot.

He will see in your face branding.

However, sometimes it’s better to reduce the size of the pack shot. This, to create a sequence in the decoding of your message. Especially if the product is part of the idea where it plays the clue.

Big reading first, aha-moment later, a bit more hidden.

Also I would have liked a freshly poured glass next to the bottle, so the personal salute would relate more emotionally.

Think the product name allows the concept though. Edgy words are always a nice read. Puts a twinkle in your eye.

Still, I doubt if it’s a good thing to name so many farm and animal related stuff in the headings. The distinction of the brand & product name just becomes an scrambled egg with such close by associations and references. The core gets lost in its surroundings.

busyb's picture
Activity Score 117

whats with all the meat references? so ghey.

canada sucks.

hari.'s picture
Activity Score 375

what?? you mean bacon doesn't come from cows?!

Guest's picture

Uh, you guys are missing the point. It's saying that while you come from a line of farmers, you don't know anything about farm animals... hence you're a black sheep in the family.