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Campaign
Agency Network: 
Published/Aired: 
January 2007

Description

Print advertisement created by Philipp und Keuntje, Germany for Lamborghini, within the category: Automotive.

Caption

Welcome to Sant'Agata Bolognese. Home of Lamborghini.

Advertising Agency: Philipp und Keuntje, Germany
Creative Director(s): Diether Kerner
Copywriter(s): Oliver Ramm
Art Director(s): Johannes Hofmann
Photographer(s): Juergen Berderow
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Talo's picture

Clever, but maybe too clever!

Talo
Activity Score 4
Art Director
srahula's picture

Ivan,
If you could throw some light on what this campaign is all about for people like me and others who dont get it.

srahula
Activity Score 16
General Manager
Cruiser's picture

Cruiser

The idea behind this ad is, that even the road seems empty people are still afraid of crossing it. Because the car is so fast it could appear from out of nowhere. Thats why the telescopes on the road.

Cruiser
Amigo's picture

good one

Amigo
Activity Score 43
Art Director |

aMiGo

weighter's picture

I think it may have been more effective had it been a parent with her arm impeding the child from crossing right away.

this looks like shes waiting for someone thats really late.

weighter
Activity Score 744
Art Director
thirty6chambers's picture

it's clever but very very confusing if you don't know what you're looking for.

thirty6chambers
Activity Score 1464
Art Director
Mo's picture

Haha..this one is funny. I like it.

Mo
Activity Score 648
Art Director
walkingbuddha's picture

Why didn't they do this as an ambient?? Just stick the Lamborghini logo on one...

walkingbuddha
Activity Score 188
Art Director
squirrely's picture

This one went way over my head.

squirrely
Activity Score 316
Graphic Designer
addyhoch10's picture

is there another ferrari-bashing i miss? why are the telescopes painted ferrari red?
why aren't they yellow or black?

addyhoch10
Activity Score 2592
Art Director
_inkpact's picture

that´s true!

_inkpact
Activity Score 84
Art Director
Akpede's picture

Brillant idea,brillant execution!

Akpede
Activity Score 46
Copywriter
drunkard's picture

BRILLIANT

drunkard
Activity Score 113
Copywriter
hadisyriani's picture

i like it.

but first look it seemed like the lady is asking for a hitchhike.

it would have been better with a women with her child in a carrier.

but pretty nice.

hadisyriani
Activity Score 165
Art Director at Saatchi & Saatchi Beirut-Riyadh
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