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Horse butchery

Campaign
Agency Network: 
Published/Aired: 
January 2007

Description

Print advertisement created by Philipp und Keuntje, Germany for Lamborghini, within the category: Automotive.

Caption

Welcome to Sant'Agata Bolognese. Home of Lamborghini.

Advertising Agency: Philipp und Keuntje, Germany
Creative Director(s): Diether Kerner
Copywriter(s): Oliver Ramm
Art Director(s): Johannes Hofmann
Photographer(s): Juergen Berderow
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jmcho's picture

this is kind of disturbing...

jmcho
Activity Score 278
Art Director at Gotham, Inc.
ivan's picture

Disturbing, but really good idea in my opinion.

ivan
Creative Director at Ads of the World
squirrely's picture

I dont get it. What does it mean?

squirrely
Activity Score 316
Graphic Designer
Skor's picture

the yellow crest with the galloping horse is the symbol of Ferrari..

I guess they are saying that in that town, they slaughter galloping horses...

Skor
Activity Score 208
Copywriter
Tero Ylitalo's picture

Clever, it's not easy to be better than competition in the supercar class.

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
ivanlim's picture

do people actually eat horse meat?
ignorant but curious.

ivanlim
Activity Score 202
Copywriter
ivan's picture

Yes. It is apparently tasty. Never tried myself.

ivan
Creative Director at Ads of the World
Scam Detector's picture

Yes, and it tastes really good.

Scam Detector
Activity Score 1048
General Manager
Guest's picture

I did eat horse meat several times and I favor it over pork.

Guest
idrolitina's picture

Nice idea, the targeted customer of exclusive sport cars will comprehend the allusion to the Ferrari badge...
BTW, in Italy horse meet is quite common, see http://en.wikipedia.org/wiki/Bresaola

idrolitina
Activity Score 8
Web Designer/Developer
juankhr's picture

hahahahahahahaa really nice

juankhr
Activity Score 136
Art Director at la negra buenos aires
Skotte's picture

I think -- though i'm not sure -- the idea is: Lamborghini has so much horsepower, they can open a butcher shop with the excess. That's what I see, anyway.

Skotte
Activity Score 24
Other
ivan's picture

Wow! Interesting way to look at it.

ivan
Creative Director at Ads of the World
the_ashlands's picture

how do you explain the ferrari logo then??

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Tero Ylitalo's picture

Skotte - Nah, Ferrari is the answer.

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
the_ashlands's picture

i think your right...they 'butcher the competition' .. the competition being ferrari, hence the ferrari logo. Although, it sorta of translates into lamborghini producing their cars from chop-shopped ferrari parts.....

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

imation2's picture

interesting...

imation2
Activity Score 8
Other
Guest's picture

Skotte- superman not the answer. nasssar is

Guest
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