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Wedding

Campaign
Agency Network: 
Published/Aired: 
June 2009

Description

To celebrate safe sex Lafa are handing out 100 000 free condoms in Stockholm this summer. Every condom has been printed with a unique number (from no.1 to no.100 000) and at the campaign blog kondom08.nu people can upload their own personal stories about what happens to their numbers. These teaser-ads were

Print advertisement created by Ester, Sweden for Lafa, within the category: Public Interest, NGO.

Caption

This summer we're giving away 100 000 uniquely numbered condoms. See where each one ends up at www.kondom08.nu

Advertising Agency: ESTER
Copywriters: Emma Zetterholm, Daniel Vaccino
Art Directors: Lotta Mellgren
Creative Director: Lotta Mellgren
Account Manager: Roger Kempe
Account Coordinators: Anna Wennerström, Emil Couch
Graphic designer: Dennis Hankvist
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Guest's picture

So, these guys shared a condom?!

Guest
Guest's picture

Right! That's why I wondered why in the other 2 ads the girls had a number on top of their heads? They not wearing the condoms.

Guest
jsptrck404's picture

just because the guy is technically wearing it, doesn't mean the girl isn't using it.

jsptrck404
Activity Score 437
Art Director |

| think small |

jsptrck404's picture

yep. that's how it works, gay or straight. (in this case, gay).

jsptrck404
Activity Score 437
Art Director |

| think small |

Brainsugar's picture

Too bad. The 3 ads are about cheating! Don't you believe in love?

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

No, they're gays u dork! jajajaj

Guest
Guest's picture

gayness and ads just don't mix, sorry.

Guest
Guest's picture

If their gay why is he with the bride. It's about cheating.

Guest
Guest's picture

he had his bachelor party with his best friend before marrying

Guest
Guest's picture

Because society likes to tell gay people that being gay is wrong.

Guest
consolidated.db's picture

...

consolidated.db
Activity Score 545
Copywriter at Ad Land
Guest's picture

Brainsugar, which planet are you from?

Guest
Brainsugar's picture

Near yours. The planet where we like to laugh. ;-)

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

always knew you were kidding. :)

Guest
Guest's picture

so net net it means that even if you are cheating or especially if you are cheating - use (our) condoms

Guest
Guest's picture

the dude got married just so he can go cheat with his best man and share a condom? wow, talk about completely defeating the purpose of it. good ad.

j/k I'm not retarded, but that was my first impression.

Guest
Guest's picture

what's scary to me is the stupidity of these comments! yes - in most cases, two people share one condom. doh! yes - both heterosexuals and gays can & should use condoms when having sex. doh 2x! yes - people have sex with one another regardless of their current, previous or non-existant relationships and in all types of moral frameworks. doh 3x!

probably one reason the US birthrate is absurdly high as well. haven't ANY of you people ever had sex????

Guest
Guest's picture

The whole campaign is better than the single ads.

Guest
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