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Soft toy dog, 1

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by DDB, France for Lactel, within the category: Food.

Caption

Abandoned at 15 month.
Children don't stay babies for long.

Advertising Agency: DDB, Paris, France
Copywriter: Charlotte Roux
Art Director: Cédric Haroutiounian
Creative Director: Bertrand Pallatin
Art buyer: Hélène Chapdaniel
Photographer: Christophe Rihet
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LeeHarvey's picture

Lost in translation? Cute picture though.

LeeHarvey
Activity Score 3045
Creative Director
New Nice and Fun's picture

Basic idea well realized!

Thanks to milk children don't stay babies for long! Love it

New Nice and Fun
Activity Score 377
CuriousPencil's picture

Cute picture for the SPCA maybe. Creeping new parents out with references to abandonment issues though, that deserves a special kind of fail.

CuriousPencil
Activity Score 4225
Copywriter
Cheerriiee's picture

cuute!

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

very confusing ad

Guest
Guest's picture

L'idée est bien sur 1 print, mais vous auriez pu vous fouler un peu.
3 fois la même chose en décli ça ne fait pas une campagne.

Guest
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