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Discover real life, Bike

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Lacplesis Dzyvs is unpasteurized, fresh beer. In Latvia such beer is called “live” beer. The brand name, Lacplesis, means “Bear slayer” in Latvian. That’s why we have beers to represent this brand.

Print advertisement created by McCann, Lithuania for Lacplesis, within the category: Alcoholic Drinks.

Caption

Discover real life
Dzius

Advertising Agency: Astos Dizainas McCann Erickson, Vilnius, Lithuania
Creative Director: Jonas Valatkevicius
Art Director: Ernesta Valantiejute
Copywriter: Audrius Puidokas
Illustrator / Designer: Karolis Zukas
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pierrelastname's picture

and?? done many times... not new.

pierrelastname
Activity Score 2869
Copywriter
salil.sharma's picture

mind blowing

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

ramesh_1ab's picture

Done.

ramesh_1ab
Activity Score 102
Promodome Communication
Where is the idea's picture

done and done many times better. This is absurd.

Where is the idea
Activity Score 707
Creative Director
MicheleVirgilio's picture

done, but nice art

MicheleVirgilio
Activity Score 2617
Divesh Mehta's picture

Wonderful Execution But The Caption Is Not Suiting!

Divesh Mehta
Activity Score 78
Copywriter at Bengaluru, Paradigm Plus
fadirahhal's picture

i love it

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
Tejónidas's picture

yeah, nothing more real than a bear riding a bike

Tejónidas
Activity Score 246
Copywriter
Alexis C Cote's picture

Coors Light did the same thing 3 or 4 years ago.

Alexis C Cote
Activity Score 2
Copywriter
dbor's picture

Real life? Really?

dbor
Activity Score 1455
pinkpink's picture

like it :)

pinkpink
Activity Score 27
Art Director at tokyo
Nurse Bell's picture

Beyond bad.

Nurse Bell
Activity Score 156
advocate's picture

it can win cannes on the 70's

advocate
Activity Score 268
Art Director at Philippines
feysal's picture

real groovy art!

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

feysal's picture

real groovy art!

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

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