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Summer

Campaign
Agency Network: 
Published/Aired: 
January 2010

Description

Print advertisement created by BETC Luxe, France for Lacoste, within the category: Fashion.

Caption

A little air on ground

Advertising Agency: BETC Luxe, France
Managing director: Claus Lindorff
Client director: Anne-Laure Pilet
Creative director: Safia Bouyahia
Artistic director: Yuki Kani
Photographer: Ellen von Unwerth
Retoucher: DTouch Paris
Art Buying: Dominique Mornet
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paumarques's picture

no sé molt bé qué volen comunicar però la foto és maca.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

WillyLatasa's picture

Borring!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

mikeelrapido's picture

I agree, nothing special, nothing fresh..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Wadih A3's picture

eehh ok!

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
sloppy4's picture

a little light on concept

sloppy4
Activity Score 1492
AssassinX's picture

Well, I think it's OK for a clothing brand.

Many fashion brands' posters are as boring as this. :)

AssassinX
Activity Score 1329
zerocool's picture

"It's not fresh !!" , "it's so boring!"

Why the hell does everyone in advertising think they are #1 ad critic? give some constructive criticism and stop being douche bags. You probably hack it up more than you realize.

zerocool
Activity Score 455
Dzsoi's picture

Okay, constructive... let's see... bulldoze this piece of sh.t into the ground and start thinking. Come up with a concept, or at least an interesting situation. And if any of you drops in a meaningless, weirdo-cool "idea", spank the bastard till (s)he faints. Bringing random properties to a photo shooting is ground zero. That doesn't even need a drop of blood to your brain. Stop sniffing coke, eat some sugar and start working! Hope that helps.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
lucdesaulniers's picture

10 stars to Dzoi. **********

lucdesaulniers
Activity Score 1145
atb2005's picture

0 stars to Dzsoi. Lack of concept? Read the explanation provided by the agency! That said, how many of you know who Ellen von Unwerth is? I am yet too see a photo that she took that is "boring". The campaign is great!

atb2005
Activity Score 13557
Davosk's picture

Air headed.

Davosk
Activity Score 4815
Art Director
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