Agency Network: 
July 2011

Print advertisment created by Publicis, Uruguay for La Republica, within the category: Media.

Life has unexpected turns
Follow it every day with La Republica's new App

Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban Barreiro
Art Directors: Juan Roldos, Diego Paz
Copywriter: Diego Paz, Juan Roldos

Comments (12)

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Highest Rated

MicheleVirgilio's picture
Activity Score 2617

very good for me.

MicheleVirgilio's picture
Activity Score 2617

very good for me.

Trichinosis's picture
Activity Score 204

Very smart! Perfectly shown how fast politics change their state of mind.

ideas creator's picture
ideas creator
Activity Score 87

muy bueno

djspiralz's picture
Activity Score 491

oh yeah? and why is there so much pixel in the image? fake... and too literal

ad6426's picture
Activity Score 103

I like the idea, but there's something lacking visually.

kleenex's picture
Activity Score 51008

nice idea.

Manoma's picture
Activity Score 1108

Unbearable but true ;-)

dcole87's picture
Activity Score 3

The concept is decent enough, but the execution is lacking. The background image is poor quality, the fact that the phone is sideways makes it hard to read. Is the phone supposed to be his penis?
The fact that I have to ask these questions calls the clarity of the message into contention.

juanroldos's picture
Activity Score 13

the phone has to be sideways to reflect better the concept of the Life has unexpected TURNS. you must TURN the image. but you definitely would never understand this anyway if you just think about other things.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I think the idea is more than decent, and love that the reader is forced to turn the page, but the visuals are way below par. And it doesn't help when the picture on the phone looks like a penis.

Michaelsmagic's picture
Activity Score 261

not bad

ELDP's picture
Activity Score 46

Really good