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Agency Network: 
Published/Aired: 
April 2009
La Gazzetta dello Sport Print Ad -  Fight, 3

Description

Caption

Did you fight with your computer? Computer Io Posso. The course to make it up with your Computer.

Advertising Agency: Mccann Erickson
Executive Creative Director: Marco Cremona
Creative Director: Gaetano Del Pizzo
Art Director: Davide Mosconi
Copywriter: Daniele Agliata
Photographer: Giovanni Pirajno
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TRICKY's picture

i would have loved to see a snap shot of the fight scene ....

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

blacksmurf's picture

mhhhh...the copy is good, but i don't like art direction.
Don't make me laugh (and it should...)

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

samwanzer28's picture

After I fight with my computer I usually throw it out the window and not lugging it around like that idiot.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Guest's picture

Why is he standing... if he has seat available... unrealistic... sit and fight, crap.

Guest
Guest's picture

Why is he standing if he has space to sit... Sit and fight peacefully. What C_ _ _!

Guest
Guest's picture

1. thought

Guest
Guest's picture

I am not english native, but as far as I know it should say 'fight against' instead of 'fight with' which suggest rather aliance with the computer not the hostility.

Guest
lennijyn's picture

The way you're thinking about the words makes perfect sense, but the way they wrote it is actually correct. I know, the English language doesn't always make a whole lot of sense.

lennijyn
Activity Score 18
Anderson University
bknowlden's picture

Overall, pretty poor retouching, but the photography really helps. And i really like the art direction of the copy.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

Why did he punch the back of his computer?

Guest
corndogfuneral's picture

I am not a fan on this one. Maybe the next one is better.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

seems ike that standard nxt door nice guy who rather than fighting with his girlfriend chose to get it on with his pc. like the idea. Like that he stands up and stands out...true piy, we dont have any fight scenes..cool art!

Guest
Guest's picture

Ma andate a cagare va...

Guest
Guest's picture

Bad, very Bad, the concept is their but i don't see the benefit!!!!

Guest
Guest's picture

malaaooaooaooooaoooooo!!!!!!!!!!

Guest
Guest's picture

If I was pissed at my computer I wouldn't walk around it and donkey punch it from the back. You hit the screen.

Guest
Guest's picture

blacksmurf!!!!! the idea is a clear, because is symple... are you an account???? whit this name everything is possible

Guest
Guest's picture

Love this campaign. Brilliant.

Guest
Guest's picture

Love this campaign. Brilliant.

Guest
gmint7's picture

:::J:::

i don't get it.
fight with ur computer??
like play fighting games?

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

samwanzer28's picture

More like when you're pissed with the computer for hanging when you're rushing something.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Guest's picture

Literal.
Basic.
Student work.

Guest
Carlos Garcia's picture

Even though i can understand where they were going with this it still feels like a student work.
Try harder.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

Wordnerd's picture

man this is forced. so he's not only standing like a total idiot in a bus, he even got angry walked around the table to punch his computer from behind?

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

that is one cool relaxed face...works..concept is ismple...sticks in the mind...he punched his computer from behind, that is strange though! But on the whole it gets a smile

Guest
Guest's picture

the dangling wires dont do it for me but besides that im giving it 8

Guest
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