Agency Network: 
September 2017

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.

Print advertisment created by Josiane, France for La Cimade, within the category: Public Interest, NGO.

In 2024 athletes will walk to win. Every day refugees walk to live. #LivingIsWinning

Advertising Agency: Josiane, Paris, France
Art Directors / Copywriters: Valentin Guiod, Min-Hyung Choi
Photographer: Espen Rasmussen

Comments (2)

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kleenex's picture
Activity Score 50128

print ads better than video spots.

crownedfilter's picture
Activity Score 426

Strong copy. Good for awareness. But IMO we should think about creative solutions to help refugees in the long run (no pun intended).