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History

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

Print advertisement created by La Casa, Colombia for La Casa, within the category: Agency Self-Promo.

Caption

More literature, less Youtube.

Advertising Agency: La Casa, Bogotá, Colombia
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StarlaY's picture

If I was a copywriter in Columbia, I would have been offended. I am sure anywhere in the world is the same; you can't be a writer without being a reader.
ADs are a bit different, 99% of their world is visual, but they read too... at least the OneShow.
But these ads target all the creatives. If such campaign is really needed in Columbia, then it's a pity.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

desailly's picture

I've now read all of these. Why are they in English? More to the point, if you're going to translate them into English, why such bad English? Why such fundamental typographical / spelling errors? What... it was too much trouble to email them to an English speaker to check?

Secondly, I'm inclined to agree with the poster above. Is this really such a problem? Many of the copywriters I know rather pride themselves on having a diverse set of cultural references to call upon. Youtube's as valid a tool as your English degree, or your love of Greek mythology, or your fondness for 18th century French poetry, or your hobbty rebuilding cars, or whatever.

Would love the creator of these to explain the thinking. Perhaps we're missing something...

desailly
Activity Score 470
Copywriter
Marlus Lau's picture

Man, two or three were more than necessary for us to understand.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
tantrik_indian's picture

Why this tirade against YouTube? It is just one of the tools one would use. Unless the spellings are 'deliberately' incorrect and for a purpose - you have shot yourselves. One would expect at least YouTube to be spelled right!

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

michdec's picture

I guess there are no English books in the library

michdec
Activity Score 440
jackmancer2017's picture

With such an add, you shouldn't make typo's like campaing

jackmancer2017
silvi's picture

Who create this copies? A count executive? In my country, they hates creatives.

silvi
Activity Score 4172
Copywriter
rlopera's picture

I don't know how you dare to call yourself Advertising Agency....

rlopera
Activity Score 20
Art Director at Y&R
warreno's picture

While promoting literacy is generally a good idea, I have to say that using genuinely atrocious English while doing so is either brilliantly ironic, or intellectually dishonest. I'm banking on the latter.

warreno
Activity Score 222
lara nyc's picture

Colombians, there are plenty of unemployed good writers in the us, please hire one.

lara nyc
Activity Score 55
julian84's picture

mmmmm, no actually there are plenty of unemployed writers in Colombia....and good ones!

I totally agree with the first two comments and i don't understand why most ads translated to english have flaws on every written aspect.

julian84
Activity Score 102
Art Director at Freelancer
Abrahams's picture

In short, La Casa is shitt!

Abrahams
Activity Score 109
Publicis India
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