Blur, Guinness

Agency Network: 
December 2009

Print advertisment created by Unitas, Chile for Küntsmann, within the category: Alcoholic Drinks.

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director / Art Director / Copywriter: César Ojeda
Retoucher: Gorila Studio
Photographer: Droopy

Comments (5)

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jackmancer2017's picture

Should have taken a twist on the taste. Non alcoholic beers are known to be very bad in taste. If there would be any reason to buy this beer it should be the taste. Now it doesn't differ from other non alcoholic beers really.

thenewguy's picture
Activity Score 127

I dunno. No alcohol AND it tastes bad? I think spinning bad taste into a positive would be harder, and less effective, than playing up the effects of not getting wasted, which is what they're trying to do here with photoshopping. I like their angle, it's just not sharp enough.

silvi's picture
Activity Score 4172

The non alcoholic beer looks boring.

willy wonka's picture
willy wonka
Activity Score 137

Simple and clear idea tide beer and the other not, just like me

xezadaca's picture
Activity Score 85

very nice!!!