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Sink, Foot

Campaign
Agency Network: 
Published/Aired: 
October 2012

Description

Print advertisement created by BC&T, China for Kuka, within the category: House, Garden.

Caption

Very soft bed.

Advertising Agency: BC&T, Hangzhou, China
Creative Director: Kai Qian, Hongbo Lee
Art Director: Mei Linwang
Copywriter: Fang Hao
Illustrator: Yini Miao
Photographer: Zhangjia Chen
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whitekaras's picture

so, what is the point of having a very soft bed or mattress?
feel comfortable, sleep well, have good sex, I guess?
If above are true, than show some real benifits with a fun and dramatic approach,
please please please, stop showing "softness" just for the sake of softness.
this print makes me feel like that person is getting suffocated by this bed.

whitekaras
Activity Score 115
ajx's picture

Sometimes I feel, there should be a like button for comments as well.

ajx
Activity Score 116
Creative Director |

deja fuck

Roger Keynes's picture

Oh, coffin mattresses! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

chicagohour's picture

Roger that...:)

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

cvchitale's picture

disagree with whitekaras....
therez a certain calmness about the visible feet....i am a clustrophbc n i didn feel sufoctd aftr seeing the ad...nicely done i must say...

cvchitale
Activity Score 1418
Copywriter
DesignDine's picture

Couldn't like the campaign. :? sorry for that.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

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