Comments (26)

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Guest's picture

ok idea and very bad photoshop!

funky_frogii's picture
Activity Score 2538

how did light come in his hands? the guy is looking so big in that bg

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Notorious's picture
Activity Score 666

other than the wrong shadows and the uninteresting copy, the ad isn't entertaining - and it just shows Beduins as stupid people

outsmart me, if you can

Guest's picture

well, it is just a simple funny idea.. no need to get into cultural attacks, it just known that they use fire to warm up just like boy scouts or cowboys..

Notorious's picture
Activity Score 666

But this beduin is using the sandwich not fire.

outsmart me, if you can

Guest's picture

did you even understand the ad Notorious?

Drshawy's picture
Activity Score 2

stop attack culture ., because we too didn't like your culture :)

pulautikus's picture
Activity Score 118

better if the desert temp drops and there r icicles on the mat. then the bedouin warming his hands will make more sense ...

Guest's picture

I like the comments, I dont know why the colors of the sky and the entire ad are so drowned out. It makes it look like a video game.

Brain-Art's picture
Activity Score 1101

Noel Denola (Art Director / Copywriter), Gotta work harder friend

silvi's picture
Activity Score 4172

Doesn´t make me want eat this sandwich.

maashookshee's picture
Activity Score 414

the idea is great ... photography art direction as well ... very bad execution .. respect

Guest's picture

cant agree more .......

Guest's picture

Its a great idea, could look better if it was a close up, get rid of all the distraction and just focus on the man, the heat, and the sandwich ( the source of heat)... and saturate it a bit to dramatize the heat... Good job!

scilentphree's picture
Activity Score 12

nice idea.. execution can be improved.

hadrianapolis's picture
Activity Score 733

Cold weather - Arab deserts? Terrible match.

rolling.stone's picture
Activity Score 2741

idea is ok, execution marred it


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Something nice is coming out from Saudi Arabia, finally! Please post your e-mail address for some campaigns, well, if you are interested.

Guest's picture

I think you have issues with your color profile. It looks great when corrected.

stafro's picture
Activity Score 26

I think that there is a problem in the mass balance, Regardless of other errors, such as light and shadow.
I wish you good luck in the next ads.

pwucel's picture
Activity Score 158

does it illuminate when it is hot & spicy? ohhh dear!

vanestan's picture
Activity Score 6

good job

michelangelo's picture
Activity Score 660

they could have used the services of a good digital retoucher. Idea is somehow ok considering the image is really terribly retouched. color difference between sky, desert, bread and model means they all came from different source...

tamer samy's picture
tamer samy
Activity Score 681

maybe if it was a little bit darker will be better..

Rival2000's picture
Activity Score 45

What ?? isnt he going to eat that sandwich??

Guest's picture

I've seen this in Epica Book. NOT BAD AT ALL!!