Agency Network: 
August 2010

Print advertisment created by Leo Burnett, Saudi Arabia for Kudu, within the category: Food.

Spicy hot burger

Advertising Agency: Targets Leo Burnett, Kingdom of Saudi Arabia
Executive Creative Director / Copywriter: Mehdi El Alj
Art Director: Jonathan Horner

Comments (16)

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MindDrift's picture
Activity Score 1170

Good work, Saudi! Seen cool stuff coming out from Leo Burnett, lately. You wouldn't expect creativity in Saudi Arabia, but it seems that Leo is determined to change that fact. On the other hand, I'm pretty sure these wouldn't run as outdoors.

ERROR404's picture
Activity Score 770

the burger should be hot not the guy (who is only yellow, not red like really hot). concept idea is ok but execution is weak

Shawali's picture
Activity Score 8442

It could be an ad for anything hot...

There's nothing that relies to burgers or any food for that matter...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Guest's picture

I agree

Guest's picture

I thinks this is a bad argument. Most of the award-winning ads can for anything.
How does the Cadbury drummign gorilla relate to Chocolate? Seeing a gorilla always makes me puke.

Guest's picture

if that gorilla can hit you with his drumstick, you can realize what's the meaning of that ad. think thousand times men. trace the idea from the root men.

Guest's picture

Done by students. Sorry. Still good job

Prime83's picture
Activity Score 497

The concept is very good, the execution can be greatly improved. I'm not sure if the idea is widely recognizable by the target,

kergu's picture
Activity Score 6795

This idea could work on tv..

gbl's picture
Activity Score 451

Excellent idea. Love it. Agree with you, Kergu: in television it would be awesome.

Hiperion's picture
Activity Score 3138

one of the worst campaign ever..

Happy Housewife's picture
Happy Housewife
Activity Score 45

I think its cool. The colours make it stand out from other ads.

Stay hungry. Stay foolish.

pajaro's picture
Activity Score 69

I think the idea is cool, but i dont think the same about the execution.
Its obvious that the person would be in orange because of the human heat, i think it will work better if the hamburger its the only thing generating heat

Guest's picture

Thermal vision would look the same no matter what the person was eating.. lost the idea in execution u did..

What about using an unaltered shot of the park and the guy in vivid spicy burger induced color?

The car one still creeps me out for some reason....

Sushi lover's picture
Sushi lover
Activity Score 907

it is so bad!

Dream needs to be big!

kgwilliam's picture
Activity Score 9

Love it.