Kudu Print Advert By Leo Burnett: Bench

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Agency Network:

Leo Burnett

Published/Aired:

August 2010

Posted:

August 26, 2010

Also From This Campaign 3

Kudu: Car

Kudu: House

See Full Campaign

Tags

Description

Print advertisement created by Leo Burnett, Saudi Arabia for Kudu, within the category: Food.

Caption

Spicy hot burger

Credits

Advertising Agency: Targets Leo Burnett, Kingdom of Saudi Arabia

Executive Creative Director / Copywriter: Mehdi El Alj

Art Director: Jonathan Horner

Aug 26, 2010 - 14:27

Good work, Saudi! Seen cool stuff coming out from Leo Burnett, lately. You wouldn't expect creativity in Saudi Arabia, but it seems that Leo is determined to change that fact. On the other hand, I'm pretty sure these wouldn't run as outdoors.

MindDrift

Activity Score 1170

Graphic Designer

Aug 26, 2010 - 16:10

the burger should be hot not the guy (who is only yellow, not red like really hot). concept idea is ok but execution is weak

ERROR404

Activity Score 770

design akademie berlin, Hochschule für Kommunikation und Design | FH

Aug 26, 2010 - 16:45

It could be an ad for anything hot...

There's nothing that relies to burgers or any food for that matter...

Shawali

Activity Score 8442

Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Aug 26, 2010 - 22:18

I agree

Guest

Aug 28, 2010 - 14:22

I thinks this is a bad argument. Most of the award-winning ads can for anything.
How does the Cadbury drummign gorilla relate to Chocolate? Seeing a gorilla always makes me puke.

Guest

Sep 03, 2010 - 5:20

if that gorilla can hit you with his drumstick, you can realize what's the meaning of that ad. think thousand times men. trace the idea from the root men.

Guest

Aug 26, 2010 - 17:52

Done by students. Sorry. Still good job

Guest

Aug 26, 2010 - 18:22

The concept is very good, the execution can be greatly improved. I'm not sure if the idea is widely recognizable by the target,

Prime83

Activity Score 497

Creative Director at Huella Publicidad

Aug 26, 2010 - 19:51

This idea could work on tv..

kergu

Activity Score 6795

Aug 27, 2010 - 2:39

Excellent idea. Love it. Agree with you, Kergu: in television it would be awesome.

gbl

Activity Score 451

Copy

Aug 27, 2010 - 5:05

one of the worst campaign ever..

Hiperion

Activity Score 3138

Creative Director at zinkproject Valencia

Aug 27, 2010 - 6:09

I think its cool. The colours make it stand out from other ads.

Happy Housewife

Activity Score 45

Creative Director at Vatikanid/Bournemouth University |

Stay hungry. Stay foolish.

Aug 27, 2010 - 12:14

I think the idea is cool, but i dont think the same about the execution.
Its obvious that the person would be in orange because of the human heat, i think it will work better if the hamburger its the only thing generating heat

pajaro

Activity Score 69

Illustrator

Aug 27, 2010 - 13:23

Thermal vision would look the same no matter what the person was eating.. lost the idea in execution u did..

What about using an unaltered shot of the park and the guy in vivid spicy burger induced color?

The car one still creeps me out for some reason....

Guest