Advertisement
Log in or register to post comments
Miss Candy Pop's picture

so?

Miss Candy Pop
Activity Score 58
Art Director
sumsum's picture

this is soooo oldschool but still nice somehow:) back to the eighties!!!

sumsum
Activity Score 613
copywriter
All ears's picture

WTF?

All ears
Activity Score 233
Copywriter, London
joestamp's picture

hmmm, brave! and brave because Adidas is a far better brand!!
however i kind of like it.... i think?

joestamp
Activity Score 130
LCC/london university of the arts
Inverted's picture

Adidas is known for having 3 stripes on their shoes. K-Swiss has alot of the same style sportswear, but they have 5 stripes. sooooo they show someone remaking an adidas to look like a K-Swiss shoe.

I think its cute.

Inverted
Activity Score 193
Westerdals
fersvax's picture

And why do you explain like no one understand it?

fersvax
Activity Score 1239
Art Director |

FER.

kurtberengeiger's picture

Adidas won't like this. Their lawyers won't like this. K-Swiss' lawyers won't like this either. But I like this.

kurtberengeiger
Activity Score 7323
Copywriter
Jumo's picture

Ahah !! Moi aussi i like this !! :)

Jumo
Activity Score 592
Art Director |

---
Jumo,
Art Director FP7 Morocco

BOOBJOB LOOBCANNON's picture

This looks to me like KSwiss are saying, 'we take wwhat adidas do, then we copy it and change it just enough to get away with it'

Doesn't work for me, and is infact slightly damaging to K-Swiss in my opinion.

Baloony

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Jumo's picture

First I understood it like that too. But finaly, I took the other dimensioned and that made me smile !!

Jumo
Activity Score 592
Art Director |

---
Jumo,
Art Director FP7 Morocco

jazarah's picture

ha?

jazarah
Activity Score 1262
pedrovilar's picture

Take it on the other side: Our product is just as good as Adidas, but we have 2 stripes more.

pedrovilar
Activity Score 4
Art Director at DDB Barcelona
Chough's picture

I think it looks like "gee, I wish my Adidas were K-Swiss" I like it, I thisk its brave. Although when it comes to trainers I'm an old school Adidas man. Always was, always will be!

Chough
Activity Score 147
Creative Director
regrat's picture

when your adidas is f****d up it turns into kswis.

regrat
Activity Score 304
Creative Director
poojagadodia's picture

http://www.watgame.com
i guess they trying to say that kswizz shoes r long lasting :-S

poojagadodia
Activity Score 194
luwieus's picture

i think they are trying to say its not the label that matters but the quality,durability and ........ of the shoe.
However, in some way they seem to indirectly confront addidas, buy saying kswiss is far much better,that someone can buy an addidas shoe and brand it kswiss.

i blv the concept is brilliant

luwieus
Activity Score 25
TexasH's picture

yes...but it's an old shoe...so why brand it k-swiss when it's dirty? Cos Kswiss is as good as an old addidas shoe? I kind of like it anyway but the message is too blurry.

TexasH
Activity Score 365
copywriter
artdirectoredwardbutstudiovisualizer's picture

All negative comments by sour pus, anus-ugly sour grapes here. Yawn.
Children of miserable parenthood.

artdirectoredwa...
Activity Score 136
Graphic Designer at Saatchi
brain123's picture

I like this ad, but ADIDAS RULE!!

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
a2o's picture

I sorry guys... but the strategy itself is wrong!
Why Addidas should be pissed off... infact they should be happy...

As this advt. says that K-Swiss sports don't manufacture their own shoes!!!
or
The customers of K-Swiss brand are seriously @#$%.. that they do something like this!!!

The whole things is bavg... the strategy... as well as the execution

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

---
a2obspl

www.alpha2omega.in

Jumo's picture

No. i think they are trying to say those which have adidas would like even more to have K-Swiww !!
And it isn't disrespectful for adidas, on the contrary: adidas is THE reference.

Jumo
Activity Score 592
Art Director |

---
Jumo,
Art Director FP7 Morocco

fauxjebus's picture

That's kind of like buying a BMW and then replacing the logo badges with Hyundai.

Aweful.

fauxjebus
Activity Score 498
Art Director at WAX
BOOBJOB LOOBCANNON's picture

What a2o said makes sense, It should be an ad for adidas, and could run with a line that says 'other brands can only dream' or 'often copied, never bettered' or something better along that sentiment.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

doworkson's picture

yeah this blows. the 5 K-Swiss stripes are not iconic at all. and i know whenever i see shoes with more than three stripes i automatically think knock-offs.

doworkson
Activity Score 242
Copywriter
Jumo's picture

Think Botswana, please !!
Certainly a country where everyone cannot offer adidas !!

definitively courageous.

Jumo
Activity Score 592
Art Director |

---
Jumo,
Art Director FP7 Morocco

Ed Mintone's picture

All Day I Dream About Swiss

Ed Mintone
Activity Score 585
Other
scotbryson's picture

They completely missed on this one. It is visually communicating that K-Swiss is just copying Adidas.
What they need to express is the other way around.
Showing an Adidas shoe with the stitch marks and maybe a faded spot where Adidas removed the K-Swiss's other 2 strips. This puts K-Swiss on top!

scotbryson
Activity Score 22
Creative Director at Stone Canoe
sold's picture

stupid.
they put the K-swiss as a fake Adidas...
k-swiss is just like a pirate product in this ad.
worst ad for shoes lately

sold
Activity Score 3305
Copywriter
Hiten86's picture

We give you the same stuff as Adidas!
with 2 EXTRA STRIPES!

HURRY!

ugh

Hiten86
Activity Score 72
Symbiosis Institute of Design |

Devil is in the details,
Lets keep it simple!

http://www.simplycircular.wordpress.com

copywriter_n's picture

two points for me
kswiss copies adidas or...
addidas wants to be kswiss

but the first one seems more convincing,
considering kswiss' status vs. addidas

copywriter_n
Activity Score 52
Bangkok
catwalk's picture

Krijn! Botswana....daht legt toght alle de tijd in het Zuidwijk. Niks mis met je Ad. Alhoewel. Niks extra ook, moet ik ook zeggen. Eerlijk dan.

http://adsoftheworld.com/media/print/viagra_freud

Groet!
Martin Mol

catwalk
Activity Score 24

Martin Mol

bc2010's picture

kSwiss white-out - thats a new one.

bc2010
Activity Score 14
Art Director
catwalk's picture

Hey Kreihn... hit lehk erop dattsje wel wat Sljofeense sjhoenen kehunt gebruihke...
Jehouw team vhan Kanye West is van hagteh aanbevehleh bei deheze ahls ikh eghte Behotswaanse Viagra Pouwfwerr need!

Hagteleihke groehd tehurugh,

Mahrtin.

catwalk
Activity Score 24

Martin Mol

amsterdam73's picture

Not a bad ad if only there had been a line to explain what the brand/'agency' wanted to say.
For example 'the real K-Swiss, not as expensive as you might think', 'every shoe wants to be a K-Swiss' (or better lines of course... ;-))

(PS, haha, Krijn van Noordwijk, Botswana...)

amsterdam73
Activity Score 374
Copywriter
Guest's picture

either kswiss copies adidas
kswiss is just as good as adidas
adidas wants to be kswiss
or adidas has evolved by adding 2 new stripes to become kswiss

Guest
Featured Content

Latest Collections

Advertisement