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Campaign
Agency Network: 
Published/Aired: 
November 2011

Description

Print advertisement created by The Secret Service, Romania for Kristina Dragomir, within the category: Fashion.

Caption

Heads not hats

Advertising Agency: The Secret Service, Romania
Art Director: Dragos Gheorghiu
Creative Director / Copywriter: Mihai Ene
Graphic Designer: Iahim Tunoi
Strategist: Adina Sorescu
Photographer: Dan Samoila / Red Carpet Studio
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thedesignaddict's picture

WTF?

thedesignaddict
Activity Score 5403
Art Director at Freelance
andylefty's picture

Slightly confusing. Found this on the boutique's website.

"WELCOME TO MY E.BOUTIQUE.

TAKE YOUR TIME AND FIND THE HAT YOU LIKE. I PROMISE IT WILL MAKE A BEAUTIFUL HEAD OF YOU.

THE PIECES EXHIBITED HERE ARE LIMITED EDITIONS AND THEY WERE ALL CAREFULLY HANDCRAFTED BY ME.

SHOULD YOU FEEL YOU LOOK FOR THE ABSOLUTE EXPRESSION OF YOUR PERSONALITY THEN YOU NEED TO COME OVER MY STUDIO AND WILL DESIGN IT FOR YOU.
THEN YOU WILL OWN A UNIQUE PIECE THAT WILL TOTALLY REPRESENT YOU."

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
NicoCiego's picture

wa?

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
jponino's picture

idea probably interesting, and very more understandable thanks to andylefty,
but honestly, they could have take a look at their ad before selling it : the reaction of a customer will obviously be : wtf??? i don't want to waste my time trying to get it and won't go on their website to get it neither , so ... it's a waste of a campaign

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
dbor's picture

Navy SEALs after special operation with heads of enemies.

dbor
Activity Score 1455
Abhishek Parikh's picture

Huh?

Abhishek Parikh
Activity Score 568
h_mble's picture

at least make the robbers heads look they can be interchangeable,
don't get it

h_mble
Activity Score 15
Graphic Designer at Openwindow school of communication design
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