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The Art Campaign of the Cancer Society of North Rhine-Westphalia, Breast cancer

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

We show motifs which at first glance appear to be colourful, abstract works of art. On reading the captions, the pictures turn out to be microscopic images of various cancer diseases. Because after all "There’s no art to early detection." as everyone can discover on www.cancer-test.de.

Print advertisement created by Scholz & Friends, Germany for Krebsgesellschaft, within the category: Health.

Caption

Breast cancer.
There's no art to early detection.
www.cancer-test.de

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen, Joerg Jahn
Creative Director Art: Markus Hammer
Art Director: Sibylle Moos
Art Director: Pia Niehues
Junior Art Director: Anna Verena Heidekrüger
Copywriters: Thomas Blumer, Sebastian Breuer
Graphics: Björn Blöchlinger, Paul Labun
Photographer: Johannes Pöttgens
Managing Director: Raphael Brinkert, Uli Geiger
Junior Account Manager: Melanie Stein
Head of Art Buying: Kerstin Mende
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dsklan's picture

comparing microscope pictures and art is boring!

dsklan
Activity Score 1926
Art Director at homeshop
john doe's picture

agree!

john doe
Activity Score 1571
Art Director
tubito's picture

i think its a diffrent way to treat this subject. i like it

tubito
Activity Score 107
La Merto, Cordoba, Argentina
monsieurange's picture

Original.

monsieurange
Activity Score 520
Creative Director
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