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Beehive

Agency Network: 
Published/Aired: 
May 2013
Kraft Print Ad -  Beehive

Description

Print advertisement created by FCB, Canada for Kraft, within the category: Food.

Caption

Your favourite peanut butter, now with honey. Spread something new.

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Robin Heisey, Jeff Hilts, Pat Pirisi
Art Director: Aya Refaeli-Bernardo
Copywriter: Greg Gray
Photographer: Philip Rostron / Instil Productions
Print producer: Victor Carvalho
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Highest Rated

jackmancer2017's picture

First idea for a first year student.
Here's an ad done better; http://www.huffingtonpost.com/2012/05/18/juice-box-shaped-fruit_n_1527...

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
certaintly's picture

works. ok.

certaintly
Activity Score 3994
germeni's picture

Mmm... solución obvia, la primera idea que apareció.

germeni
Activity Score 1384
Creative Director at Publicity Argentina
MindDrift's picture

Really DraftFCB?

MindDrift
Activity Score 1170
Graphic Designer
venom_elite's picture

Student work.

venom_elite
Activity Score 772
Art Director
martintheperson's picture

Does the job. Simple. What more could you ask for? Not everything needs an Old Spice guy.

martintheperson
Activity Score 944
Copywriter at ZOO Advertising |

Martin Fleming

cvchitale's picture

A very obvious execution...

cvchitale
Activity Score 1418
Copywriter
salil.sharma's picture

I Like Concept & Execution

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Ad Analyst's picture

@Salil.sharma :- Salil Do you realy type your comments or just copy paste it from your earlie.

Ad Analyst
eins-eins-null's picture

not smart. looks like first idea. and does NOT do the job in my opinion: it looks like honey. you have to take a closer view to get that it's peanut butter, but it's so cruelly boring that noone will ever do that (except for us of course).

eins-eins-null
Activity Score 896
Copywriter
jackmancer2017's picture

First idea for a first year student.
Here's an ad done better; http://www.huffingtonpost.com/2012/05/18/juice-box-shaped-fruit_n_1527...

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
alausa's picture

Nice case, thanks Jaap.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Nurse Bell's picture

Not good and three CD's on the job!

Nurse Bell
Activity Score 156
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