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Agency Network: 
Published/Aired: 
July 2011
Korea Elderly Healthcare Association Print Ad -  Deathbed

Description

Print advertisement created by Leetomic, South Korea for Korea Elderly Healthcare Association, within the category: Public Interest, NGO.

Caption

The elderly suffering from depression are living on their deathbed.
Help them be part of the national program.

Advertising Agency: Leetomic, Korea
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Highest Rated

tirthomitro's picture

sooooo non-sympathy evoking.
sooooo bad.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ace85le's picture

Looks comfy to me!! having a bed like that would be awesome actually.

ace85le
Activity Score 3935
Marketing Manager |

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jagadeesh's picture

all he need is a joint in his mouth, a beer in his left hand and a chick under his right to fetch his glasses

jagadeesh
Activity Score 743
tirthomitro's picture

sooooo non-sympathy evoking.
sooooo bad.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Sarah Stirling's picture

You're right about the non-sympathy thing. He looks way too comfortable!

Sarah Stirling
Activity Score 5
Graphic Designer at Insight Communication & Design
tirthomitro's picture

sooooo non-sympathy evoking.
sooooo bad.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Boxey's picture

too straightforward. you say deathbed, you show deathbed. yawn.

Boxey
Activity Score 8879
Melaleuca In-House
CuriousPencil's picture

When did Charles Manson release the LP in that stack of records?

CuriousPencil
Activity Score 4225
Copywriter
velle's picture

oh god, we got to approach ads related to elderly folks from a more positive angle. i'm not saying wear rose-coloured glasses but if i were this old, i would like people to look at me and remember i'm still as alive as they are, and i don''t want to be reminded i'm dying soon. i already know that. this ad is so depressing and it does nothing to show me how i can help change things.

velle
Activity Score 1550
Copywriter
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