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Million dollar question - Meeting

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

In some situations, even the slightest spelling mistake can lead to catastrophic consequences. In those situations, it’s good to have a friend’s help; especially if this friend is an expert in the field of foreign languages.

Print advertisement created by McCann, Serbia for Kontext, within the category: Education.

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Photographer: Marko Savic
Creative Coaching: Yaniv Mlinarski
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Shawali's picture

You should make it even more depressive and with even more bad taste...

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Roger Keynes's picture

See what happens when you don't use a Copywriter?
And why the need a 'creative coach'?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

orincon's picture

Its a consumer friendly ad. But it is way far from any creative awards, I think. It needs much more art direction and copy.

orincon
Activity Score 58
Creative Director at Vicome|eracom Bogotá, Colombia
shahidali's picture

I don't highly appreciate the wit in it, but I think it will get the cut through in a media clutter. Effective.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Cheerriiee's picture

Agree

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

Shortlisted on Golden Drum 2010.

Guest
Sdb's picture

It so seems that its an interview going on. Stupid thought.

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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