Million dollar question - Meeting

Agency Network: 
September 2010

In some situations, even the slightest spelling mistake can lead to catastrophic consequences. In those situations, it’s good to have a friend’s help; especially if this friend is an expert in the field of foreign languages.

Print advertisment created by McCann, Serbia for Kontext, within the category: Education.

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Photographer: Marko Savic
Creative Coaching: Yaniv Mlinarski

Comments (7)

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Shawali's picture
Activity Score 8442

You should make it even more depressive and with even more bad taste...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

See what happens when you don't use a Copywriter?
And why the need a 'creative coach'?

The Jobless Writer
Will Think for Salary

orincon's picture
Activity Score 58

Its a consumer friendly ad. But it is way far from any creative awards, I think. It needs much more art direction and copy.

shahidali's picture
Activity Score 4069

I don't highly appreciate the wit in it, but I think it will get the cut through in a media clutter. Effective.


Cheerriiee's picture
Activity Score 952


Guest's picture

Shortlisted on Golden Drum 2010.

Sdb's picture
Activity Score 1362

It so seems that its an interview going on. Stupid thought.