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Agency Network: 
Published/Aired: 
March 2008
Koleston Print Ad -  Lips

Description

Print advertisement created by Leo Burnett, Italy for Koleston, within the category: Health.

Caption

The other you.

Advertising Agency: Leo Burnett Milan, Italy
Creative Directors: Sergio Rodriguez, Enrico Dorizza
Art Director: Alessandro Padalino
Photographer: Studioros
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jazarah's picture

hahaha i love it

jazarah
Activity Score 1262
palmer's picture

me too ,so nice

palmer
Activity Score 26
Beijing |

learn by heart

palmer's picture

me too ,so nice

palmer
Activity Score 26
Beijing |

learn by heart

Enas's picture

adorable ....lovelyyyyyyy

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

restless_r's picture

good one

restless_r
Activity Score 275
Art Director
esteb's picture

Don't get the link between lips and hair.
Too forced.
Next.

esteb
Activity Score 673
art
asifthebest's picture

Good one!

asifthebest
Activity Score 88
Art Director at Art Direction
rosss's picture

Million and million.
Stop lips ad please!!!!!!!!!!!!!!!!!

rosss
Activity Score 146
student
Mtl Dave's picture

YES!

Mtl Dave
Activity Score 274
Other
Londonpride's picture

Oh my goodness.
Right out from the 90's.
The other you? What is the link with the lips?
Today making something look like something else is bad, doing it using black shadow is a crime.
1/10

Londonpride
Activity Score 171
Copywriter
funky_frogii's picture

coool ad..........i like it.good.

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

speed's picture

I want to like this but then I get caught up on the weird line, "The other you". And then I get caught up on the visual of dark roots, since this is for hair color, you know. Then I kinda gross out on the thought of kissing lips that feel that way.

Maybe I'm the weird one.

speed
Activity Score 83
Commercial Photography
Jet Propulsion Lab's picture

Same here.
I'm totally not feeling that line.. At all. It could've been SO MUCH better if the writer had been a little more imaginative...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Olafski001's picture

a little less imaginative
this needs a straight line
with the word sexy in it

apart from that i like this ad

Olafski001
Activity Score 1193
Copywriter |
mondo's picture

nice!!

mondo
Activity Score 142
simon.gross's picture

Hairy lips. Yish.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
wildbore's picture

i like it!

wildbore
Activity Score 749
Creative Director at - - -
Saltsea's picture

So old, so boring.

Saltsea
Activity Score 319
Creative Director
ZaboZaboZabo's picture

Ask your Other You to do a better ad.

ZaboZaboZabo
Activity Score 593
Art Director
paxpax's picture

oh, lips? not an ass hole?

paxpax
Activity Score 4
copywriter
ogilvyandmenon's picture

dont like the line at all

ogilvyandmenon
Activity Score 178
O&M India
Bassel.Siblini's picture

i thought advertising was about selling something....

Bassel.Siblini
Activity Score 18
Leandro's picture

old.

Leandro
Activity Score 117
Art Director
Zeus's picture

A GOLD WINNER

Zeus
Activity Score 906
somewhere
primo_susto's picture

O M G!!!!!!
AWESOME!

primo_susto
Activity Score 440
Graphic Designer
Crème de la Mer's picture

Qué lindo!

Crème de la Mer
Activity Score 40
Copy writer
Scubadome's picture

Done. Done. Done. Done. Done. Done.

Scubadome
Activity Score 62
Torenaga's picture

Scusadome sht up! This is a great italian campaign! full stop!

Torenaga
Activity Score 140
Copywriter
beba's picture

good execution, wrong line.

beba
Activity Score 3
rome
Adaddicted's picture

Why do you need a line here??

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

rolling.stone's picture

i think copy lost in translation (probably originally it would have been be done in italian), btw excellent art

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

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