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MarceloG's picture

Not that cool.

MarceloG
Activity Score 820
Copywriter
ellehcimeo's picture

It's kinda cute. Maybe I've been affected too much by the dancing in the fields. Oh well.

ellehcimeo
Activity Score 3376
Art Director
juliangray's picture

weak.

juliangray
Activity Score 987
Art Director
Jet Propulsion Lab's picture

Very formulaic in thinking. By that I mean the juxtaposition of two disparate visual ideas that is
all too prevalent in event/sponsorship ads.

However, it says what it wants to say so clearly and I don't think I've seen this particular execution before. And for that reason, I quite like this piece of work. I also like their simple logo design. "Register" your company. Nice touch.

Personal tastes aside, there's nothing "weak" about this ad.

Jet Propulsion Lab
Activity Score 10679
Copywriter
juliangray's picture

It says nothing, there is no relevance to the idea. Why?

Is just saying "register". And the yuxtaposition is just a way to mix "move" and "suit", nothing more to it.

And dont judge me wrong, i dont think this is a bad ad, its just not up to it. And i have nothing against the execution, but the message slips trough with no repercution whatsoever. Nothing happens.

juliangray
Activity Score 987
Art Director
badhairday's picture

very nice! laces that become a tie. cool!

badhairday
Activity Score 16
Copywriter
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