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Pram

Agency Network: 
Published/Aired: 
March 2010
KMD Print Ad -  Pram

Description

Print advertisement created by & Co., Denmark for KMD, within the category: Public Interest, NGO.

Caption

Make time for your kids while they’re still kids.
KMD offer an IT-career in a human environment where your career is continuously shaped according to your individual wishes. They have a life stage policy which gives you the possibility of extra days off if you have young children, longer holidays and a selection of other arrangements that support the exact life stage you are in.

Advertising Agency: & Co. Copenhagen, Denmark
Art Director: Tim Ustrup Madsen
Copywriter: Ole Caspersen
Photographer: Sacha Maric
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TheKid's picture

insightful

TheKid
Activity Score 184
Adaddicted's picture

Truly... insightful!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

shitmonk's picture

nice idea and copy, can't say the same about art,
yes your child grew up and he became a half-dwarfling

shitmonk
Activity Score 465
michelangelo's picture

beautiful insight, bad execution

michelangelo
Activity Score 660
DanielDDB's picture

the art direction could have been better exploited. but nice insight.

DanielDDB
Activity Score 53
Art Director at Bates Cosse Lagos, Nigeria
Prime83's picture

I like the general idea but not the choice of circumstance.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Sven Gali's picture

fFunny anyon that can Identify immediately does thats why it works!

Sven Gali
Activity Score 845
Photographer
silvi's picture

Image is funny, but i prefer something more emotional, with real kids.

silvi
Activity Score 4172
Copywriter
Punch's picture

Está fenomenal!

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

mayankbarolia's picture

good.. clear..

mayankbarolia
Activity Score 144
ABcreatives's picture

"Make time for your kids while they’re still kids" What a brilliant insight!

Well crafted line too. Visual doesn't seem to be that interesting though!

Actually if you look at it, more than the agency, the client should be appreciated for introducing such a work culture.

ABcreatives
Activity Score 32
ZAPATABLOOD's picture

jajaja good job.

ZAPATABLOOD
Activity Score 30
Argentina
Dev Kumar's picture

I don't think there's any problem with the execution. On the contrary, I think it's pretty good. And yes, what an idea!

Dev Kumar
Activity Score 834
Copywriter at Mumbai
ABcreatives's picture

Amidst a bunch of 'trying to be clever' ads, this one is a rather effective one. What makes it special is everyone can connect to it very well. More importantly, it makes compels you to do something about it. Or to think about it at least.

Going back to the basics, it adheres to all the aspects of the AIDCA model perfectly whilst most so-called 'award winning' ads stop at just A. Or max, till I.

Here's another example of effective advertising done by Ogilvy, India. My most favorite one too! Again the whole idea is in the line "Adopt. You'll receive more than you can ever give." Simply brilliant!

http://adsoftheworld.com/media/print/the_indian_association_for_promot...

http://adsoftheworld.com/media/print/the_indian_association_for_promot...

ABcreatives
Activity Score 32
rolling.stone's picture

are you trying to compare this with those Indian Association......... ones

those are brilliant

i cant think of comparing this one and those Indian Association......... ones

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

soamelie's picture

good jeans

soamelie
Activity Score 6
Copywriter
pinkads's picture

lovely... very nice...insightful ads...my fav ads :)

pinkads
Activity Score 116
Percept/h advertising |

_______________________
it's all in the head!!!

Pushkaraj Shirke's picture

such a nice insight :)
re-do this. with a better execution. :)

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

sahilosophy's picture

The copy talks in an emotional tone. But the image isnt in-sync with it.

sahilosophy
Activity Score 75
Copywriter
Dzsoi's picture

Agree, very good insight, good line, bit lame visual.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
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