Agency Network: 
March 2010

Print advertisment created by & Co., Denmark for KMD, within the category: Public Interest, NGO.

Make time for your kids while they’re still kids.
KMD offer an IT-career in a human environment where your career is continuously shaped according to your individual wishes. They have a life stage policy which gives you the possibility of extra days off if you have young children, longer holidays and a selection of other arrangements that support the exact life stage you are in.

Advertising Agency: & Co. Copenhagen, Denmark
Art Director: Tim Ustrup Madsen
Copywriter: Ole Caspersen
Photographer: Sacha Maric

Comments (20)

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TheKid's picture
Activity Score 184


Adaddicted's picture
Activity Score 3435

Truly... insightful!


shitmonk's picture
Activity Score 465

nice idea and copy, can't say the same about art,
yes your child grew up and he became a half-dwarfling

michelangelo's picture
Activity Score 660

beautiful insight, bad execution

DanielDDB's picture
Activity Score 53

the art direction could have been better exploited. but nice insight.

Prime83's picture
Activity Score 497

I like the general idea but not the choice of circumstance.

Sven Gali's picture
Sven Gali
Activity Score 845

fFunny anyon that can Identify immediately does thats why it works!

silvi's picture
Activity Score 4172

Image is funny, but i prefer something more emotional, with real kids.

Punch's picture
Activity Score 612

Está fenomenal!

"no silencies lo que no sabes expresar".

mayankbarolia's picture
Activity Score 144

good.. clear..

ABcreatives's picture
Activity Score 32

"Make time for your kids while they’re still kids" What a brilliant insight!

Well crafted line too. Visual doesn't seem to be that interesting though!

Actually if you look at it, more than the agency, the client should be appreciated for introducing such a work culture.

Activity Score 30

jajaja good job.

Dev Kumar's picture
Dev Kumar
Activity Score 834

I don't think there's any problem with the execution. On the contrary, I think it's pretty good. And yes, what an idea!

ABcreatives's picture
Activity Score 32

Amidst a bunch of 'trying to be clever' ads, this one is a rather effective one. What makes it special is everyone can connect to it very well. More importantly, it makes compels you to do something about it. Or to think about it at least.

Going back to the basics, it adheres to all the aspects of the AIDCA model perfectly whilst most so-called 'award winning' ads stop at just A. Or max, till I.

Here's another example of effective advertising done by Ogilvy, India. My most favorite one too! Again the whole idea is in the line "Adopt. You'll receive more than you can ever give." Simply brilliant!

rolling.stone's picture
Activity Score 2741

are you trying to compare this with those Indian Association......... ones

those are brilliant

i cant think of comparing this one and those Indian Association......... ones


~ Quite obviously, I have gathered no moss ! ~

soamelie's picture
Activity Score 6

good jeans

pinkads's picture
Activity Score 116

lovely... very nice...insightful fav ads :)

it's all in the head!!!

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

such a nice insight :)
re-do this. with a better execution. :)

sahilosophy's picture
Activity Score 75

The copy talks in an emotional tone. But the image isnt in-sync with it.

Dzsoi's picture
Activity Score 8532

Agree, very good insight, good line, bit lame visual.