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Agency Network: 
Published/Aired: 
February 2008

Description

Print advertisement created by JWT, United Arab Emirates for K-Lynn Lingerie, within the category: Fashion.

Caption

2nd skin underwear.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors / Copywriters: Rania Makarem, Sally Tambourgi
Photographer: Tina Patni
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Highest Rated

sumsum's picture

if you talk about the ads: I think there's no reason to doubt they've been released.

sumsum
Activity Score 613
copywriter
wildbore's picture

interesting!

wildbore
Activity Score 749
Creative Director at - - -
laksh08's picture

GOOD JOB

laksh08
Activity Score 111
MUMBAI, INDIA
jolie's picture

And I would like to know where these were released.

jolie
Activity Score 30
Art Director
sumsum's picture

if you talk about the ads: I think there's no reason to doubt they've been released.

sumsum
Activity Score 613
copywriter
Brainsugar's picture

We always have to doubt. Photoshop, poor clients, boring jobs, want to be famous at any price, Cannes, make us having doubt. Everytime.

Brainsugar
Activity Score 1631
Copywriter
krautland's picture

of course there is.

krautland
Activity Score 3216
Art Director at erm... no calls please.
jsminhas's picture

Awesome!

jsminhas
Activity Score 36
Crescent
Vicomte's picture

Very nice art direction, but I don´t think the idea is new

Vicomte
Activity Score 287
Copywriter at Copywriter
TrainRunner's picture

prove it.

TrainRunner
Activity Score 225
Art Director
FlyingDogs's picture

Haven't seen the idea before, but yes, they don't really amaze me. Maybe they look 'different' because I haven't seen ads for 2nd-skin undies before. But for the product, the idea feels kinda first thought, no?

Definitely nice, but not amazing. Lovely art direction though!

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

FlyingDogs
Activity Score 968
Copywriter
marco's picture

sumsum I think what jolie is referring to, is that Dubai is pretty much a non skin city, one can not bare skin as part of their religion right?
So having this poster displayed might cause objection. I could be wrong about their skin policy in magazine advertising though? Anyone?

marco
Activity Score 118
Other
santopat's picture

nice thought.

santopat
Activity Score 23
Art Director at Interpub, Mumbai
ahmedbahey's picture

nice nice, i like it :)
Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

ahmedbahey
Activity Score 59
Creative Director @ GREY GLOBAL GROUP - MENA NETWORK |

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

Brainsugar's picture

Dispite the fact that the idea of the second skin had been done for watches, I think the insight is wrong.
We want girls to wear fashion underwear to SEE those underwear.
The second skin underwear are not sexy at all and don't have those charming little knots.
So the ads are wrong.
Not so good idea.

Brainsugar
Activity Score 1631
Copywriter
Marcela Cáceres's picture

Obviously this ad is not for you. Men... hahaha I would go and try on that underwear!

Marcela Cáceres
Activity Score 108
robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
direk's picture

Yupp, this is a no-no in Dubai. These campaign was done solely for the purpose of winning awards i think.
Ghost ads... ever heard of them.

direk
Activity Score 28
Creative Director
rz's picture

In fact, that's kinda afflictive.
I wouldn't like to have it on my skin.

rz
Activity Score 2
mrtalented's picture

boring

mrtalented
Activity Score 2171
Creative Director
dorette14's picture

cute and clean

dorette14
Activity Score 50
AAA School of Advertising, Johannesburg |

I did not hit you, I simply high-fived your face!

Saatchi Makak's picture

Hmmm

Saatchi Makak
Activity Score 246
Singapore
neetal's picture

nice....

neetal
Activity Score 16
M.O.P Vaishnav College for Women
Guest's picture

its been done for levis. even the headline was almost same. it won many awrds too.

Guest
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