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Worldwide Pride Festivals

Agency Network: 
Published/Aired: 
August 2013
KLM Print Ad -  Worldwide Pride Festivals

Description

KLM has always been a very liberal airline and makes continuous efforts sponsoring the Pride Movement. This year they sponsored Stockholm Gay Life Award, in Sweden, and wanted to make an ad that profiles KLM as gay friendly and show some of the destinations they fly to that have Pride-festivals during this summer period.

Print advertisement created by Pool, Sweden for KLM, within the category: Transport.

Caption

Fly to the world's proudest festivals

Advertising Agency: Pool, Stockholm, Sweden
Art Director: Johan Pödra
Copywriter: Jenny Åberg Hüttner
Photographer: Markus Kurn / Sylvie
Additional credits: Markus Wiklund Ferrer, Therese Andersson
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Highest Rated

Inkwell's picture

Simple and effective!

Inkwell
Activity Score 148
Copywriter
stickynotes's picture

simply clever & fun.

stickynotes
Activity Score 1094
certaintly's picture

fits really well but it's wayyy too easy

certaintly
Activity Score 3994
mr.x's picture

Easy is good my friend.

mr.x
Activity Score 998
Forsbergs Skola
morse's picture

Great!

morse
Activity Score 18087
Art Director |

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kleenex's picture

Not bad.

kleenex
Activity Score 52582
Web Designer/Developer
danilofajardo's picture

It is funny, clever in its own simplicty. There is always another point of view to communicate things like this.

danilofajardo
Activity Score 36
Copywriter
Inkwell's picture

Simple and effective!

Inkwell
Activity Score 148
Copywriter
alausa's picture

Good one.

alausa
Activity Score 1420
Creative Director at Noah's Ark
bbob23's picture

Done way back in 2001 - but they probably didn't know that. http://www.adrespect.org/common/adlibrary/adprintdetails.cfm?QID=1136&...

bbob23
Activity Score 12
JWT Sydney
krautland's picture

the seatbelts wouldn't work. crap idea, also copied.

krautland
Activity Score 3216
Art Director at erm... no calls please.
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