February 2007

Paul Phare's series of artworks, "A glimpse behind the mask of Dow" is a personal response to Dow Chemical's "human element" advertising campaign, on which Dow has spent $30 million. As those harmed by Dow's poisons are some of the poorest, most helpless people on the planet, they can't match this spend, but they have something more valuable than dollars. They have you. Please download these posters and spread them widely.

Advertising Agency: Jamrach & Sons, Brighton, UK
Creative: Paul Phare

Comments (2)

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me thinks's picture
me thinks
Activity Score 722 is making the same claims as mentioned in the copy.

For me, this is the best AD of the campaign.

Rog's picture
Activity Score 6080

I hope that's scathing sarcasm I can smell, me thinks.

>>>> That's not an ad. THIS is an ad.