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Spoon

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by JWT, China for Kleenex, within the category: House, Garden.

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang
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Highest Rated

BFB's picture

I am LOVING the art here

BFB
Activity Score 936
Copywriter
Stewart's picture

Great.

Stewart
Activity Score 67
BFB's picture

I am LOVING the art here

BFB
Activity Score 936
Copywriter
krishhh's picture

Fantastic!

krishhh
Activity Score 24
Copywriter at mantrasz
iT-iS-i's picture

Right on ron, thanks for the link. Now those are a real touch of class... JWT china, pfff.

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

john doe's picture

thanks rony.
i agree those were definitely better.
and these here are very close to that idea.
hard to say if it's a rip-off.

john doe
Activity Score 1571
Art Director
Vicomte's picture

So simple. So great.

Vicomte
Activity Score 287
Copywriter at Copywriter
Berlini89's picture

what??

ron those are a completely different ideas!!
they are nice, too but don't have alot in common with this one.

Berlini89
Activity Score 45
talay's picture

VERY LEAN LAY OUT... LOVING THIS SITE :)

talay
Activity Score 266
mgemini creative works / istanbul
Garg0yle's picture

The spoon doesn't work though... it looks like its about to spill over!

The idea should be to convey that the tissue can absorbe A LOT. The spoon is not on. The others are good.

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

sumsum's picture

that's the point garoyle! the other ones work better

sumsum
Activity Score 613
copywriter
jazarah's picture

amazing

jazarah
Activity Score 1262
mrchoo's picture

This campaign remind me of last year silver lions campaign from JWT Malaysia.
Same idea but JWT Malaysia's campaign with better and simpler execution.

mrchoo
Activity Score 3
Creative Director
Pogi5's picture

great stuff!

Pogi5
Activity Score 253
Art Director at Vancouver, BC
360 grados's picture

great idea, great art direction!!!!!! and its very different to idea of Scott

360 grados
Activity Score 305
Graphic Designer
EGGO's picture

I just ripped up my ad for Dixie cup because it was the same art direction. So I'm a bit biased to think this is great, but I'm now also jealous.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

sinisitu's picture

very 'new york fest' kind of style, especially the art direction, sure can do well in new york festival.

great stuff!

sinisitu
Activity Score 12
junior art director
remia's picture

good job

remia
Activity Score 51
visualizer
A.G. Pennypacker's picture

I guess I'm alone because I don't care for these at all. I fail to see what's so great about them. They strike me as kind of ugly actually.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
sinisitu's picture

Hi A.G. Pennypacker, go to flip New York Fest annual, you'll get what i mean :-)

sinisitu
Activity Score 12
junior art director
R. Rinaldi's picture

Good

R. Rinaldi
Activity Score 686
Singapore
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