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Faded

Agency Network: 
Published/Aired: 
January 2010
Kiwi Outdoor Ad -  Faded

Description

Advertising Agency: JayGrey, Sydney, Australia

Outdoor advertisement created by Grey, Australia for Kiwi, within the category: House, Garden.

Art Director: Jay Furby
Photographer: Gary Sheppard
Copywriter: Holly Whittaker
Producer: Jules Zuppicich
Typographer: David White
Account Managers: Claire Manning, Vanessa Long
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bhatnaturally's picture

hmm took a while to get it. but been done before?

bhatnaturally
Activity Score 95
General Manager |

--
www.lbhat.com

jackmancer2017's picture

It takes too long to puzzle out what's going on

jackmancer2017
Robwanali's picture

Simple and nice.

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

Rabubi's picture

You can't be serious.

Rabubi
Activity Score 560
Copywriter
silvi's picture

The pants looks dirty, with dust.

silvi
Activity Score 4172
Copywriter
sirvan's picture

Yeah, this is trying WAY too hard.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

thedesignaddict's picture

I like it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
krautland's picture

too subtle.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Madeinmelmac's picture

what is this an Ad of 1989? bad

Madeinmelmac
Activity Score 116
Copywriter
alexander_bickov's picture

Nice idea

alexander_bickov
Activity Score 3279
riyelam's picture

Poor execution

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Marlus Lau's picture

what's going on?

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
paumarques's picture

té el color gastatde tanta llum que reflexen les sabates??? no m'agrada.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Brain-Art's picture

Nice idea. The artwork needed more work to make it look perfect (should've retouched the street as well)

Brain-Art
Activity Score 1101
Graphic Designer
AssassinX's picture

Cliche...quite boring actually

AssassinX
Activity Score 1329
monsieurange's picture

Nice Idea? Sorry but I don´t see that, simply doesn't exist.

monsieurange
Activity Score 520
Creative Director
quokkies's picture

We can express it with another ways. It look dirty trousers.

quokkies
Activity Score 251
Art Director at Leo Burnett Viet Nam
CurryJ's picture

C'mon....the trousers are old and faded, the shoes are still lasting. What's so difficult to get?

I like it.

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

K.I.D_PUNK's picture

Soooooooooooooooooo GoooooooooooooooooooooooD : >

K.I.D_PUNK
Activity Score 151
Art Director at Advertising Agency Bangkok Thailand
thedesignaddict's picture

This ad should take .0025 seconds to understand. The exaggerated benefit is clear. What's not to like?!

thedesignaddict
Activity Score 5403
Art Director at Freelance
satrianee's picture

It seems he just shined one shoe, or shined the pairs with different colors of kiwi

satrianee
Activity Score 3748
CurryJ's picture

Ah, yes. Thanks for pointing that out, Dzsoi. You're right, it makes a lot more complicated to get now.

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

Dhanaji's picture

Old idea..!!!!!

Dhanaji
Activity Score 9
Art Director at Dubai
red-red's picture

is there any idea? if yes then it's hidden so well.

red-red
Activity Score 66
Creative Director
evanguyen's picture

i noticed in most of print ads, the Brand always are located in the right corner.!!!! Is this the rule? ^^. I'm looking for s.thing thing different.

evanguyen
Activity Score 20
Copywriter
anHiiieeta's picture

at least the city road must not have been 80s. i thought the road is faded or what & why? anyways next...

anHiiieeta
Activity Score 328
Art Director
hammouri1's picture

bad

hammouri1
Activity Score 14
yarmouk uni
54NN's picture

homework: see discovery channel.........

54NN
Activity Score 115

54NN

atb2005's picture

The idea is that the shoes are so shiny they illuminate the pants. I don't think this has anything to do with polishing one's pants or wearing old pants. Not as bad as everyone is making it out to be. This is a tough product category.

atb2005
Activity Score 13557
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