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The carrot

Agency Network: 
Published/Aired: 
December 2016
KitchenAid Print Ad -  The carrot

Description

Copywriter:Tomer Gidron
Photographer: www.giladguy.co.il

Print advertisement created by Saatchi & Saatchi, Israel for KitchenAid, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative Director: Ben Sever
Art Director: Eranir
Account Manager: Yael Ron
Account Suervisor: Shlomit Kugler
Account Supervisor: Adi Hefetz
Agency Producer: Gali Shtarkman
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fzhi555's picture

Nice, but a bit overdone maybe

fzhi555
Activity Score 18
Graphic Designer
rehpani's picture

THIS IS INTERESTING AND NICE!!!

rehpani
Activity Score 312
Etorres Publicidad/ITSU
Guto Araki's picture

Love it.

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
bubblestheclownfish's picture

Overdone? No. Well done? No. The idea's great, but if the slices are soooooo thin, give us some translucence in those cross-sections. They should be as thin as rice paper, and about as see-through. 9 stars because it gets the message across, but loses 2 on execution.

bubblestheclownfish
Activity Score 614
Creative Director
morse's picture

Well said. Good idea, but needs better art direction.

morse
Activity Score 18087
Art Director |

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ek kanya's picture

agree with bubblestheclownfish . there should have been transluscence.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

sync's picture

smart n simple

sync
Activity Score 107
Hibon's picture

Nice but not revolutionary!

Hibon
Activity Score 3734

Simple ideas are the best !

hilazon's picture

nice idea, unfortunately bad execution

hilazon
Activity Score 150
alexander_bickov's picture

Superb idea

alexander_bickov
Activity Score 3279
thedesignaddict's picture

I like the idea, but it would have been more effective in posters because you could have show 1000's of slices from a single carrot. Really driven the point home with a little hyperbole. As the previous comments suggest, thinner and translucency would only strengthen the idea & execution.

Overall, good but could have been better.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Jakarta Jack's picture

Although there are too many "sharp knife" ads around, this one is simply great!

Jakarta Jack
pinkads's picture

Best example of "Simplicity sells more than sex" Congrats guys.... amazing work.

pinkads
Activity Score 116
Percept/h advertising |

_______________________
it's all in the head!!!

raghavendra's picture

fine slices ads are so last season

raghavendra
Activity Score 232
Copywriter
maxcomuni2's picture

nice idea. The execution is not the best

maxcomuni2
Activity Score 61
anHiiieeta's picture

nice. but how long is the carrot.

anHiiieeta
Activity Score 328
Art Director
Jakarta Jack's picture

It's about how thin the slices are.

Jakarta Jack
Brain-Art's picture

Good idea

Brain-Art
Activity Score 1101
Graphic Designer
Dzsoi's picture

http://adsoftheworld.com/media/dm/wusthof_knives_onion_calendar
I think calendar was a bit more creative than putting all slices on a print, but maybe less effective.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Eser13's picture

well done

Eser13
Activity Score 8
Graphic Designer
Corbeen's picture

nice, wheres the cucumber and the onion ?

Corbeen
Activity Score 1093
Viranica's picture

nice execution but this is just first thought.

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
rolling.stone's picture

simple + clear = great

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

talshuv's picture

Good. Very Yoram.

talshuv
Activity Score 6
Art Director at School of Visual Arts
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