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Wordnerd's picture

Hmm. No. Not that funny it wants to be

Wordnerd
Activity Score 6692
Copywriter
ivan's picture

Your comment is like astrology. It can be everything or nothing at all.

ivan
Creative Director at Ads of the World
Wordnerd's picture

Sorry. i didn't intend to sound like a sage. I will clarify.

I see the intention here to make a funny ad. But i think thats not accomplished.

perhaps i feel that way, cause i've lived in dortmund for some time and know that concert hall. it's mainly for classical music and it was built with awesome acoustics. In my personal opinion, they miss the target completely with that ad and ignored a real issue in favor of making a generic idea that had best fit some independent recording studio or something.

Wordnerd
Activity Score 6692
Copywriter
ivan's picture

Sorry if I sounded like a forum naci. :)

Thanks for the clarification.

ivan
Creative Director at Ads of the World
Wordnerd's picture

No prob. just tell me your sign and i will clarify you future too, you know ;)

Wordnerd
Activity Score 6692
Copywriter
Billy Hill's picture

Ah, but Wordnerd - you are a sage, aren't you.

Mark my word, It is mildly humorous for a German ad. Trust me on this old sage dude.

Billy Hill
Wordnerd's picture

Oh how ignorant! Germans are swelling with humour you know. We invented the funniest mustache and theres no burning orphanaruim that won't make us giggle ;)

Wordnerd
Activity Score 6692
Copywriter
Wordnerd's picture

Oh how ignorant! Germans are swelling with humour you know. We invented the funniest mustache and theres no burning orphanaruim that won't make us giggle

Wordnerd
Activity Score 6692
Copywriter
Have Heart's picture

@ Wordnerd:
To me "A place where music feels at home" says great concert hall, great acoustic, great music.

What else do you want?!

Have Heart
Activity Score 922
Art Director
Wordnerd's picture

Yeah, right! The line says it, the ad doesn't. That's what i don't like about it. it doesn't feel right.

go on love it! that's great. I don't hate you for it, you know. ;)

Wordnerd
Activity Score 6692
Copywriter
lamz's picture

I didn't know that music is a creature from (men in black)..
feeling tooo "at home".. what is the ad for by the way?

lamz
Activity Score 208
Beatboxer's picture

You're joking, right?

Beatboxer
Activity Score 1517
Copywriter
lamz's picture

well I might be "joking" beatboxer- my friend-, I'm in a good mood today..
but, on the other hand, music can feel at home in a music store, a cool hip hop music store or a classical music store, piano class, music feels at home in my car, my house, my ipod..

I laughed when I saw the campaign, it won't leave my head for some time for sure, I kinda like it..
but didn't feel it tells me anything of the purpose..

cheerz!

lamz
Activity Score 208
bubblestheclownfish's picture

I am COMPLETELY in agreeance (is that a word?) with Wordnerd.

This is just the wrong style for a concert hall that hosts classical music. Look - it's cute for a rock hall, or for an ad for a TV music station, but so very wrong for this place. Notes scratching their asses? Passed out from drinking? Who approved this? Are you sure it's not student?

If you _have_ to use this then do a photo-realistic shot of a note sitting in a bathrobe in an armchair with its feet up on an automan, reading a newspaper. Show a mature couple eating breakfast being served pancakes by a note in a chef's jacket. Anything to get across the classiness of the hall - subtle humour - just not this.

bubblestheclownfish
Activity Score 614
Creative Director
Jarne von Wolfsburg's picture

PLEASE STOP THAT DISCUSSION. There is a world out there, where ideas are made for awards and not for real. I think it misses the style of classical concert halls... but it might hit some juries. And that`s the reason why of this campaign

Jarne von Wolfsburg
Activity Score 264
Copywriter |

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stereodeluxe's picture

dankeee!

stereodeluxe
Activity Score 176
Graphic Designer
stereodeluxe's picture

seass!

nur interessehalber. wo bistn grad. frei oder angestellt?

lg

stereodeluxe
Activity Score 176
Graphic Designer
Jarne von Wolfsburg's picture

moi?

in Hamburg. Und du bei matte, hm?

Jarne von Wolfsburg
Activity Score 264
Copywriter |

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stereodeluxe's picture

one should always try to show something that (probably) hasnt been there before. musical notes scratching their buttholes sounds a lot more fun to than having it sit in an armchair with a glass a cognac (well to me at least).

things that seem more appropriate often arent as much fun as those slightly past the target. leave overtly correct strategy to daily buisness and clients, willya?

stereodeluxe
Activity Score 176
Graphic Designer
rottenbanana's picture

I love the simplicity of these ads. The illustration style doesn't get in the way of the idea (which can sometimes happen). They made me laugh. Simple as that.

rottenbanana
Fakest Faker's picture

Just an award idea. Made for awards. not for the Concert hall. If it had been a Mobile Toilet ad, it would have been:

"Where farts feel at home"

Fakest Faker
Wordnerd's picture

which would be a hilarious idea btw!

Wordnerd
Activity Score 6692
Copywriter
Constantin.01's picture

like it.

Constantin.01
Activity Score 66
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