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Mo's picture

I guess even when they are pretty much alive, they would see the fridge/drapes/basin in the same way. :-\
Hmm...if it was a student work...they could have changed it to a Hot wheel ad :D:P

Mo
Activity Score 648
Art Director
ivan's picture

When they are alive they don't generally look upwards, aren't they?

ivan
Creative Director at Ads of the World
fifthbullet's picture

their eye is mostly located on the top of their head, not like us...
but of course, none of us can't tell whether it look like this or not

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

ivan's picture

If we want to be scientifically correct, insects don't have such focused vision anyway.

ivan
Creative Director at Ads of the World
deep_tracy's picture

exactly. they should have pushed this further... them overpaid JWT bums.

deep_tracy
Activity Score 588
Copywriter
theassailante's picture

looks like the bug cant reach the fridge door to me..

theassailante
Activity Score 234
Other
deep_tracy's picture

my first thought.

deep_tracy
Activity Score 588
Copywriter
Desi's picture

Even if this is BUGS VISION where is the idea? Arn't we tired of all these ads? They did one ad where the visual was upside down. The same was done for a Bungee jumping club :) in Amsterdam and for Yoga classes in India :)

Desi
Activity Score 1042
hadisyriani's picture

i dunno guys did any of you get the idea behind it????

From my side, i got that one: " when pests die, they lie on their back, so the view becomes reversed, instead of seeing the floor, they are looking upwards since they are lying on their back"

that my interpretation, if that's it, "chapeau bas".

hadisyriani
Activity Score 165
Art Director at Saatchi & Saatchi Beirut-Riyadh
the_ashlands's picture

bugs generally have their eyes on the top/side of their heads tho, rather than having their eyes close together and in the front like humans and other perdators..otherwise they'd be staring at the ground all the time and would never detect any threats. maybe if they had the 'feet' of some little bug legs creeping into the sides of the ad..either way this is a tired idea.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

cooties's picture

nice angle to upside down insect. except the point of view is that of a human who is lying on his back. . i don't know if it's a major flaw though...is it?

cooties
Activity Score 180
Other
martinwj's picture

Stoopid ad. At the end of the day, pest control means the insect / bug is dead. No seeing anything. And we all know flies see multiple things and so on. Dumb and dumber

martinwj
Activity Score 4
Marketing Manager
ellehcimeo's picture

Yah. Dead bugs can't see. Now, I just can't get passed why all the fridge magnets are so high up and so nicely organized.

ellehcimeo
Activity Score 3376
Art Director
addyhoch10's picture

it's so strong you will fall down and lie there for a while, wondering if spraying bug spray was worth ruining your own health.

addyhoch10
Activity Score 2592
Art Director
the_ashlands's picture

hahah..nice!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

squirrely's picture

I think this is the moment before the bug draws his last breath.

squirrely
Activity Score 316
Graphic Designer
hadisyriani's picture

yep i agree sqiurrely with u...

the idea is good, and i know guys that when u die u have eyes closed,
but maybe a line is missing, to explain the last moment

hadisyriani
Activity Score 165
Art Director at Saatchi & Saatchi Beirut-Riyadh
Beatles's picture

Hy Rana,nice ad.
Don't worry abouts all this bugs.

Beatles
Activity Score 47
Creative Director
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