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Soldiers

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by Y&R, Chile for Kitadol, within the category: Pharmaceutical.

Caption

Child proof blister.

Advertising Agency: Prolam Y&R, Santiago, Chile
Chief Creative Directors: Alvaro Becker, Francisco Cavada
Creative Director: Julio Ruiz
Art Directors: Francisca Ovalle, Sergio Araya
Copywriters: Tomas Almuna, Andres Acevedo
Head of Art: Emerson Navarrete
Retoucher: Silvana Mercado
Illustrator: La Botica Creativa
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Highest Rated

contact77's picture

Now if children get near this blister they will get their heads blown off. Wrong approach guys. This is about precaution, not war.

contact77
Activity Score 35
Art Director
Brainsugar's picture

So, the most interesting in this medic, is the blister?! Well this blister is not airproof enough. It let exit the odor of Cannes.

Brainsugar
Activity Score 1631
Copywriter
contact77's picture

Now if children get near this blister they will get their heads blown off. Wrong approach guys. This is about precaution, not war.

contact77
Activity Score 35
Art Director
Itsmrme's picture

This shouldn't be on the packaging. It should've been on the ovories!!

Itsmrme
Activity Score 126
Art Director at Chicago Portfolio School
contact77's picture

Agree 100%! That would be a kick ass insight for an ad!

contact77
Activity Score 35
Art Director
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