Agency Network: 
May 2010
Kitadol Print Ad -  Boxer

Also From This Campaign 2


Print advertisement created by Y&R, Chile for Kitadol, within the category: Pharmaceutical.


Get her back. Kitadol Menstrual Period.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriters: Fabrizio Baracco, Cristian Martinez
Account manager: Francisco Cardemil
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Guest's picture

What a shame Photoshop !!

Guest's picture

Hope the cannes jury will not evaluate the layouts otherwise it will be clear that Gulliermo Vegas (Executive Creative Director, Latin America, jury member in press category) would’ve done his own interests.

keithstoeckeler's picture

The facial expression is priceless.

Activity Score 425
Murdok's picture

The art direction is really bad, the graph looks strange and looks poorly done

Activity Score 24
Creative Director
heritage85's picture

Guys, did you really have to use photoshop for this one? I like the idea, but the artwork really sucks.

Activity Score 180
Creative Director
dollypoppin's picture

I'm not a photoshop pro and I don't usually spot which photos are overly 'shopped, but in this artwork, I didn't have to take a closer look. Nice concept though. ;>

Activity Score 1423
Copywriter at Conceptboard Advertising |

"Nihil sub sole novum"

FourT6and2's picture

I really don't get these. Someone please explain 'em to me.

Activity Score 218
Guest's picture

nice idea but the proportion and photoshop work are not good.

Guest's picture

this is already done

sirvan's picture

Not only is this "already done" it's a MAJOR TV campaign from BBDO US (Snickers). They ran a few ads from it on this little thing we call "The Super Bowl".

Activity Score 29860


"I love some things, and don't love some other things."

Hiperion's picture

It´s already done, it´s sexist, and who´s the target?
Aunque sea un trucho el concepto debe tener un mínimo de sentido y es un medicamento de uso exclusivo para las mujeres.
¿Es conveniente vender un producto ofendiendo al target?
Lo siento, pero pienso que esta campaña es un desastre.
Además es demasiado simplona y como bien han comentado se limita a imitar a Snickers (BBDO)

Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

Extremadamente desagrable. Estoy de acuerdo con Hiperion que ademas es ofensiva.

Geimima's picture

Look at that shadow.. awesome!! Lovely picture, photos and idea. I believe you can do so much much better.

Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

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