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Wife

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by JWT, Hong Kong for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: JWT, Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Neil Leslie, Gerard Or
Art Directors: Thomas Chung, Frankin Chan
Copywriter: Robert Chen
Photographer: Franklin Lau
Retoucher: In-Between
Account Servicing: Desmond So, Ruby Or, Theo Hui
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booble's picture

nice....don' like the background!!

booble
Activity Score 89
art director
Disco Munky's picture

...what?

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

rocketman's picture

if your wife looks like that, you don't need a break, you need either an amazing plastic surgeon or an excelent divorce lawyer.

rocketman
Activity Score 385
Creative Director at jwt / glue
Ad_Man's picture

who are they talking to? in the bully idea they were talking to young students and in this one, to married guys. if i see this ad i think about moms, not mine really but some angry mon stereotype.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Singularity's picture

When I first saw this, I expected to see a headache medicine being advertised. "Got a splitting headache?"

I just really don't get how the concept is supposed to make me want the candy (I mean, more than I already want it without the ad).

-----------------------------
President, Singularity Design
www.singularitydesign.com

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

RM's picture

There's two sides to everyone.

RM
Activity Score 419
Copywriter
mikepants2005's picture

Would be far better for a headache tablet. 'Got a splitting headache?'

mikepants2005
Activity Score 504
Copywriter
biabitch's picture

i like it...the chocolate you break into and chew on instead.

biabitch
Activity Score 298
saatchi
lucciano marisio's picture

Me gusta!

lucciano marisio
Activity Score 166
Copywriter |

Lu

lucciano marisio's picture

pero el trabajo de retoque es pura mierda

lucciano marisio
Activity Score 166
Copywriter |

Lu

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