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Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by JWT, United Arab Emirates for Kit Kat, within the category: Confectionery, Snacks.

Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director: Nizar Swailem
Copywriter: Ash Chagla
Strategic Planner: Prabhakar Iyer
Account Supervisors: Shereen Fotouh, Jayanthi Thiagarajan
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Guest's picture

The closest of the 3, and it really sucks.

Guest
Guest's picture

Nice concept, good idea, horrible executions, specially the one with the maze,
How can someone still believe that an ad with a maze is cool.

Guest
Guest's picture

horrible!

Guest
maashookshee's picture

do nothing and eat fucking kitkat ..

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

the idea is nice, but doesn't even come close to Volkswagen's " small but tough" crossword puzzles.

http://adsoftheworld.com/media/print/volkswagen_polo_crosswords

Guest
Guest's picture

This ad SUUUUUUUCKS!

Guest
casualtyofdesign's picture

I hate this ad it SUUUUUUUCKS, it makes small baby's cry and I think I puked a little bit in my mouth when I saw it. How uncreative, how elementary... how lame! JWT puts out good work normally but this is well below their pay grade, a high school student could have came up with this in an hour!

Kit-Kat is even more to blame for actually signing off on this crap. JWT, you lost your gusto... go take a vacation... obviously you need it!

casualtyofdesign
Activity Score 108
http://www.casualtyofdesign.com |

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Guest's picture

i dont find these too bad at all.
pretty cool actually... the simplicity is nice.

as for you, casualtyofdesign, it's kinda strange hearing you get so pissed about these ad's, i mean, why. they're just ads.. chill out.

what's even funnier is your tone of creative authority... especially when this is your home page: http://www.casualtyofdesign.com

(haha)

maybe you shouldn't just take a vacation, you could also consider a new career.
i hear that they're currently hiring elephant fisters in madagascar. it would be a great way for you to embrace your obvious talent.

Guest
Guest's picture

oh, and judging from the hundreds of comments on your blog, seems no one else gives a shit about you either!

Guest
casualtyofdesign's picture

Thanks for visiting my blog... YES it worked!

casualtyofdesign
Activity Score 108
http://www.casualtyofdesign.com |

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

Guest's picture

oh look, a maze in an ad, now that´s original....

Guest
Guest's picture

This kind of makes me want to kill myself

Guest
Guest's picture

Seen this idea 1000 times.for Kit Kat you sure can find something BETTER!

Guest
JPhilly's picture

Ugh! Yeah the maze idea has been done to death, and that is just on the site. There have been thousands who somehow think this execution is in any way original.

JPhilly
Activity Score 173
Student- Ohio University |

---
Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com

Guest's picture

this one is different then the other 2

Guest
anotheropinion's picture

Not too exciting.

anotheropinion
Activity Score 132
Advertising
iamcreative's picture

very bad :)

iamcreative
Activity Score 262
LaithYounes's picture

Have a mini break? Shouldnt it be a continuation of the "BIG" break? disoriented and bad.

LaithYounes
Activity Score 5
Viola Communications
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