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Agency Network: 
Published/Aired: 
February 2013

Description

Print advertisement created by JWT, United Arab Emirates for Kit Kat, within the category: Confectionery, Snacks.

Caption

Sometimes all it takes is a good break.
Have a break. Have a Kit Kat.

Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Seyoan Vela
Regional Creative Director / Art Director / Illustrator: Adham Obeid
Copywriter: Carl Mallia
Account Director: Ebru Goksu
Planner: Prabhakar Iyer
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talkingisfree's picture

I think this is trying to be a Strepsils ad

talkingisfree
Activity Score 2712
Art Director
pierrelastname's picture

it takes one bar of chocolate (behind each stick there is that situation...) TOO COMPLICATED AND NO NOT ENGAGING.

pierrelastname
Activity Score 2869
Copywriter
Seldoon Eeffoc's picture

The Kit Kat bar boosts confidence I take it? I'm not sure it works in this particular case.

Seldoon Eeffoc
Activity Score 104
Graphic Designer at Wichita State University
GrumpyArtDirector's picture

Nope.

GrumpyArtDirector
Activity Score 858
Art Director
pinguin13's picture

I don't get it. I wonder if the makers get it. The 'Break' thing and Kit-Kat.

pinguin13
Activity Score 113
Copywriter at freelance |

P13

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