January 2007

Club owners were in a panic about the anti-smoking bylaw set to take effect in the city at the end of May 2006. This ad attempted to fight the problem.

Oh well, so much for smoking...

Advertising Agency: bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art director: Sebastien Deland
Copywriter: Pierre Nolin
Photographer: Alain Desjean
Retouching: Claude Lafrance

Comments (14)

Log in or register to post comments
addyhoch10's picture
Activity Score 2592

nice thought (the kissing thing)
but why this 'sorry, we're closing' light? this really ruins the vibes

btw, nice paint-by-numbers image on the bbr canada website! with a little surprise when you finish it

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I understand the point they're making, but my first impression was that this place was some kind of swing joint. The concept is kind of lost upon me because people are still going to taste like smoke, they'll just be smoking outside. An empty lounge would have been more accurate.

jennywhx's picture
Activity Score 1142

i have to say, i love the chair. don't shot me for irrelevant comment :P

the_ashlands's picture
Activity Score 1394

yeah..i agree with both the comments above.

the copy isnt cutting it here...the message just isnt strong enough. nice 'say one thing, show another' thinking here tho!

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

You may be more desirable to the opposite sex, but it doesn't mean that everyone is going to become an exhibitionist and start fucking everwhere, in public for that matter. That's the part I can't seem to get my head around.

hang-the-dj's picture
Activity Score 1262

No smoking and no drinking either by the looks of it (besides 2 untouched cocktails). If that's how they carry on at Canadian nightclubs (with the lights conveniently on so you can see the action) I'm booking my next holiday to Canada.

weird ad tho...

fauxjebus's picture
Activity Score 498

I really like the color scheme and overall quality of the art direction on these.. But I don't think it's a strong as it could be for the reasons mentioned above.

It seems more like an Axe/Lynx ad to me.

coronam's picture
Activity Score 162

yep- totally don't get it.

alekvf's picture
Activity Score 22

Love the lesbiens and those hand shaped chairs too... I like the idea that the action is smokin' hot in the palm of your hand... instead of a cigarette.

addyhoch10's picture
Activity Score 2592

phew nice interpretation but i'm not sure this was the idea behind it...

you're right hang-the-dj, there's no drinking in this place and i think this is just what the club owners are worried about most. that people drink less when they're not allowed to smoke

hang-the-dj's picture
Activity Score 1262

Maybe they sell chemicals drugs instead and that's why everyone's gone all soft-porn.

Looks like some of the women are about to start smoking something though...

_inkpact's picture
Activity Score 84

Reminds me this ones...
i´m sure u know them...

Guest's picture

I think this place is a bust! Groovy on OUT!

Guest's picture

I think the message is not fully that people start making out because they are hotter and smell nicer. I think the idea is that people need something to replace the cigarettes. Or that cigarettes stopped them from kissing in the first place maybe.

I love the other messages:
"Only 1 of 20 visitor can have other origin then European."
"Homosexuality is okay... as long as your not gay." (if you want to over-read it a little) ;)