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Ivory Woman

Agency Network: 
Published/Aired: 
March 2012
Description: 

Print advertisment created by Contrapunto, Spain for Kirira Foundation, within the category: Public Interest, NGO.

Every day over 6.000 women all over the world are condemned to feel nothing.

Advertising Agency: Contrapunto, Barcelona, Spain
Executive Creative Director: Tomás Oliva
Creative Director: Carlos de Javier
Art Director: Carles Nuñez
Copywriter: Patricio Marrone
Retoucher: Lucas Pigliacampo
Photographer: Carles Nin
Accounts: Noemí Vidal, Anna Serrano, Nuria Cienfuegos

Comments (11)

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andylefty's picture
andylefty
Activity Score 4535

Powerful images.

kleenex's picture
kleenex
Activity Score 50502

I agree.

Ramat Ajala's picture
Ramat Ajala
Activity Score 794

Idea doesn't kill me.

pierrelastname's picture
pierrelastname
Activity Score 2869

done!

abake's picture
abake
Activity Score 1262

Terrible over-simplification.

Robert_G's picture
Robert_G
Activity Score 37

good

olgamarb's picture
olgamarb
Activity Score 70

Like the art direction

olgaberceanu

Bob08's picture
Bob08
Activity Score 749

The other bronze is more catching.
This dosn't seem really waxwork.
She looks quite true and for this reasons the answer to "feel nothing" could be:
It depends on him.

10pencils's picture
10pencils
Activity Score 148

I think the answer to your observation lies in the woman's posture. She looks receptive unlike the Bronze lady whose posture looked completely uninterested.

salil.sharma's picture
salil.sharma
Activity Score 2428

WTF
bad art direction
good execution

Designer Don't Do Different Things
They Do Things Differently

DaBoss's picture
DaBoss
Activity Score 20

I do not know what they paid for the logo but it is copied: http://www.shutterstock.com/cat.mhtml?lang=en&search_source=search_for...

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